# Convenient Pumpkin Spice Coffees Van Houtte Released its Light Roast Pumpkin Coffee for Fall 2024 By Colin Smith | Published 2024-08-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-light-roast References: [keurig](https://www.keurig.ca/Beverages/Coffee/Van-Houtte-Pumpkin-Spice-Light-Roast-Coffee/p/van-houtte-pumpkin-spice-light-roast-coffee#12_CT)  The Van Houtte Pumpkin Spice Light Roast Coffee is a seasonal blend that combines the flavors of cinnamon and nutmeg to create a warm and aromatic beverage. This [light roast coffee](https://www.trendhunter.com/trends/light-roast-blend) is made from responsibly sourced coffee beans, ensuring a positive impact on both farmers and the environment. The coffee is available in [K-Cup](https://www.trendhunter.com/trends/flavored-kcups) pods, making it compatible with Keurig coffee makers. Van Houtte, a brand with a long history dating back to 1919, is known for its expertise in coffee roasting and blending. The Van Houtte Pumpkin Spice Light Roast Coffee can be purchased directly from the [Keurig Canada](https://www.trendhunter.com/trends/Brewed-Over-Ice-Coffee) website. The product is typically sold in packs of 12 K-Cup pods. Pricing may vary depending on promotions and availability, but it is generally in line with other specialty coffee offerings. Additionally, the product may be available at various online retailers and grocery stores, though availability can fluctuate, especially outside the fall season. Image Credit: Van Houtte ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 67% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Seasonal Beverage Offerings:** The market for limited-time flavors like pumpkin spice creates exclusivity and increases consumer demand during specific times of the year. - **Sustainable Coffee Production:** Consumers are increasingly prioritizing products made from responsibly sourced ingredients, highlighting the demand for ethical sourcing practices in the coffee industry. - **Convenient Coffee Solutions:** The popularity of K-Cup pods reflects a growing desire for quick and convenient coffee options that fit into busy lifestyles. ### Industries Being Reshaped - **Coffee and Beverage Industry:** Innovations in seasonal flavors like pumpkin spice are driving sales and consumer engagement in the coffee sector. - **Sustainable Goods Market:** The focus on responsibly sourced coffee beans aligns with the broader trend towards sustainable consumer products. - **Convenience Product Market:** The rising use of single-serve coffee pods signifies a shift towards convenience in daily routines and impacts the way consumers purchase and consume coffee. ## Related on Trend Hunter - [Toasted Marshmallow-Flavored Coffees](https://www.trendhunter.com/trends/marshmallowflavored-coffee.md) - [Enhanced Pumpkin-Flavored Coffees](https://www.trendhunter.com/trends/maple-pumpkin-super-coffee.md) - [Summer Brewed Iced Coffees](https://www.trendhunter.com/trends/Brewed-Over-Ice-Coffee.md) - [Instant Autumnal Lattes Mixes](https://www.trendhunter.com/trends/kenco-pumpkin-spice-latte.md) - [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md) - [Autumnal Coffee Essentials](https://www.trendhunter.com/trends/variety-of-fall-flavors.md) - [Halloween-Inspired Pumpkin Coffees](https://www.trendhunter.com/trends/sneaky-bat-pumpkin-spice-blend.md) - [Spiced Seasonal Coffee Relaunches](https://www.trendhunter.com/trends/pumpkin-chai-blend.md) - [Autumnal Coffee Pod Advents](https://www.trendhunter.com/trends/fall-faves-advent-calendar.md)