# Fall-Exclusive Canadian Promotions DoorDash and Starbucks Team Up for Pumpkin Spice Latte Season By Debra John | Published 2024-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-latte-season References: [help.doordash](https://help.doordash.com/legal/document?type=cx-promo-and-credits-terms®ion=US&locale=en-US) & [instagram](https://www.instagram.com/p/C-8FnVxpqj0/?hl=en)  In celebration of Pumpkin Spice Latte season, Starbucks and [DoorDash](https://www.trendhunter.com/trends/whipshots-and-doordash) have teamed up to offer two exclusive promotions, providing Canadian consumers with added value when ordering through the DoorDash platform. From "September 9 to September 15, consumers can redeem $5 off their $20 or more Starbucks orders, provided the order includes a hot or iced Pumpkin Spice Latte." Additionally, "from September 16 to October 6, each order of a hot or iced Pumpkin Spice Latte from Starbucks on DoorDash gives PSL fans an entry into a drawing for a chance to win free Starbucks for a year on DoorDash." Moreover, these promotions offer savings and rewards and enhance the seasonal experience, making it easier and more rewarding for consumers to enjoy [Starbucks'](https://www.trendhunter.com/trends/early-fall-qsr-menus) fall beverage offerings. Image Credit: DoorDash Canada / Starbucks ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 45% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Beverage Promotions:** Exclusive promotions like those for Pumpkin Spice Lattes attract seasonal buyers and enhance brand loyalty through time-limited offers. - **Partnership Marketing:** Collaborations between major brands like Starbucks and DoorDash leverage shared customer bases to boost engagement and sales. - **Loyalty Through Contests:** Engagement-driving initiatives such as contests for winning free products for a year can significantly increase consumer participation and interest. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry benefits considerably from seasonal promotions that create demand spikes for popular items. - **Delivery Services:** Delivery platforms like DoorDash can see increased usage and customer retention through exclusive promotions and partnerships with well-known brands. - **Marketing and Advertising:** The marketing industry gains opportunities to craft compelling seasonal campaigns that capture consumer interest through limited-time offers. ## Related on Trend Hunter - [On-Demand Pumpkin Spice Deliveries](https://www.trendhunter.com/trends/whipshots-and-doordash.md) - [Seasonal Cafe Birthday Promotions](https://www.trendhunter.com/trends/psl-temporary-tattoo-sheets.md) - [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md) - [Fall-Celebrating Coffee Promotions](https://www.trendhunter.com/trends/free-iced-drink.md) - [Convenient Cafe Delivery Options](https://www.trendhunter.com/trends/starbucks-and-doordash.md) - [Cozy Fall Menu Items](https://www.trendhunter.com/trends/cozy-fall-menu.md) - [Limited-Time Pumpkin Drinks](https://www.trendhunter.com/trends/biggby-coffee-psl.md) - [Thursday BOGO Offers](https://www.trendhunter.com/trends/thursday-bogo-offers.md) - [PSL Tasting Flights](https://www.trendhunter.com/trends/pumpkin-spice-duo-flight.md)