# Pumpkin Spice Horchata Drinks Cafe Rio Mexican Grill is Serving Pumpkin Spice Horchata This Fall By Katherine Pendrill | Published 2022-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-horchata References: [qsrmagazine](https://www.qsrmagazine.com/news/cafe-rio-adds-pumpkin-spice-horchata-fall-menu) & [grubhub](https://www.grubhub.com/restaurant/cafe-rio-5506-13400-s-herriman/1748173/menu-item/19080845201?menu-item-options=2)  [Cafe Rio Mexican Grill](https://www.trendhunter.com/trends/pollo-asado) is putting its own twist on the classic [pumpkin spice latte](https://www.trendhunter.com/trends/poppin-pumpkin-spice-latte) by serving up a new Pumpkin Spice Horchata. For those unfamiliar, horchata is a traditional Mexican drink made from soaked rice (or sometimes tiger nuts). Cafe Rio's autumnal take on the drink consists of handmade Horchata blended with real pumpkin puree, and a special blend of cinnamon and spice. As the brand's Chief Concept Officer, Todd Smith, explains, "With the launch of a pumpkin version of one of our fan favorite signature drinks, we expect customers to enjoy this special, limited time recipe as much as they love our original Horchata." The new Pumpkin Spice Horchata is available now from all Cafe Rio locations, including in-store, online, in-app, and via [platforms like DoorDash](https://www.trendhunter.com/trends/whipshots-and-doordash) Image Credit: Cafe Rio Mexican Grill ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 37% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fusion Fall Beverages:** Combining traditional drinks with popular seasonal flavors opens doors for unique and satisfying beverages. - **Cross-cultural Flavor Experiments:** Incorporating international flavors into familiar products can attract diverse customers and expand market reach. - **Limited Edition Beverages:** Offering seasonal, limited-time drinks can generate excitement and encourage customer loyalty. ### Sectors Adopting This - **Beverage Manufacturing:** Developing innovative flavors across cultures targets a broader consumer base and enhances product offerings. - **Food and Beverage Marketing:** Promoting fusion beverages and limited edition items can create variety in marketing campaigns and customer engagement. - **Online Food Delivery:** Collaborating with restaurants offering unique, seasonal items can help expand options and attract customers in the food delivery space. ## Related on Trend Hunter - [Exclusive Pumpkin Smoothies](https://www.trendhunter.com/trends/exclusive-pumpkin-smoothies.md) - [Festive Horchata Smoothies](https://www.trendhunter.com/trends/horchata-smoothies.md) - [Pumpkin Frozen Coffees](https://www.trendhunter.com/trends/pumpkin-frozen-coffee.md) - [Mexican-Spiced Pumpkin Mochas](https://www.trendhunter.com/trends/pumpkin-mexican-mocha.md) - [Plant-Based Horchata Blends](https://www.trendhunter.com/trends/plant-based-horchata.md) - [Mexican Drink-Inspired Ice Creams](https://www.trendhunter.com/trends/horchata-ice-cream.md) - [Springtime Horchata Beverages](https://www.trendhunter.com/trends/seasonal-spring-menu.md) - [Pumpkin Cold Brew Coffees](https://www.trendhunter.com/trends/pumpkin-cold-brew-frozen-coffee.md) - [Steaming-Friendly Autumnal Oat Milks](https://www.trendhunter.com/trends/pumpkin-spice-oat-barista.md)