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# Pumpkin Spice Hard Seltzers
VIVE's Pumpkin Spice-Flavored Seltzer Fuses a Taste of Summer & Fall

By Laura McQuarrie | Published 2020-08-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-hard-seltzer
References: [prnewswire](https://www.prnewswire.com/news-releases/vive-spices-up-the-season-with-new-pumpkin-spice-hard-seltzer-301112062.html) & [viveseltzer](https://viveseltzer.com)

Drinkers who are enjoying a summer of seltzer will be intrigued to discover that [VIVE](https://www.trendhunter.com/trends/mind-boost-and-mood-boost) Hard Seltzer is introducing a seasonal [Pumpkin Spice](https://www.trendhunter.com/trends/whipshots-and-doordash) Hard Seltzer, offering a unique way to ring in the fall and tap into the immense love for pumpkin spice. The pumpkin spice-flavored seltzer is said to be refreshingly different with its flavor profile, especially as seltzer lovers may find themselves familiar sipping mostly fresh and fruity beverage flavors.

According to Jake Rouse, Co-Founder and CEO at [Braxton Brewing Company](https://www.trendhunter.com/trends/smoothie-hard-seltzer): "VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you'll quickly understand why we're thrilled to launch!" Rouse also notes that, "There are few other products where a flavor profile and a customer base align so directly."

Image Credit: VIVE Hard Seltzer

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 20% | Activity: 32% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Seasonal Flavored Seltzers:** Opportunity for beverage brands to tap into seasonal flavors and offer unique seltzer varieties.
- **Pumpkin Spice Obsession:** Capitalizing on the immense love for pumpkin spice by introducing it into new product categories like hard seltzers.
- **Refreshing Flavor Profiles:** Meeting the demand for non-traditional seltzer flavors that offer a refreshing twist to the usual fruity options.

### Who This Affects Most

- **Beverage:** Innovative flavor combinations can create disruptive innovations in the beverage industry.
- **Alcohol:** Introducing new flavors to the alcohol industry, especially in the popular hard seltzer category, can attract a diverse customer base.
- **Seasonal Products:** Seasonal flavored beverages and alcoholic drinks present opportunities for brands to cater to changing consumer preferences and capitalize on seasonal trends.

## Related on Trend Hunter

- [Autumnal Sparkling Waters](https://www.trendhunter.com/trends/honey-pumpkin-sparkling-water.md)
- [Sparkling Cinnamon Spice Beverages](https://www.trendhunter.com/trends/spindrift-spiced-apple-cider.md)
- [Spiced Pumpkin Sparkling Water](https://www.trendhunter.com/trends/aura-bora-pumpkin-spice.md)
- [Pumpkin Spice Boba Products](https://www.trendhunter.com/trends/boba-pops.md)
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- [Autumnal Boozy Whipped Creams](https://www.trendhunter.com/trends/pumpkin-spice-whipshots.md)
- [Canned Seasonal Hard Coffees](https://www.trendhunter.com/trends/pumpkin-spice-hard-latte.md)
- [Juicy Fall-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/simply-spiked-cranberry.md)
- [Pumpkin Spice Energy Drinks](https://www.trendhunter.com/trends/pumpkin-spice-energy-drink.md)