# Cafe-Themed Cracker Snacks The Goldfish x Dunkin' Pumpkin Spice Grahams are Limited-Edition By Michael Hemsworth | Published 2022-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-grahams References: [snackandbakery](https://www.snackandbakery.com/articles/99260-goldfish-dunkin-partner-to-launch-pumpkin-spice-grahams) & [pepperidgefarm](http://www.pepperidgefarm.com/)  The Goldfish x [Dunkin' Pumpkin Spice Grahams](https://www.trendhunter.com/trends/oldfish-franks-redhot-crackers) are a collaboration product from [Pepperidge Farm](https://www.trendhunter.com/trends/goldfish-sweet-grahams) to offer avid fans of the crackers with a decidedly autumnal flavor experience. The crackers come in a graham cracker form that's packed with notes of pumpkin and warm spices with just a hint of doughnut glaze. This makes the snack a must-try for those with a penchant for pumpkin spice-flavored food varieties. The crackers are being launched early on TikTok where select lucky users can score a pack ahead of the September launch. Chief Marketing Officer, [Campbell Snacks](https://www.trendhunter.com/trends/old-bay-goldfish) Janda Lukin spoke on the Goldfish x Dunkin' Pumpkin Spice Grahams saying, "We continue to take Goldfish to the next level with new, delicious, and unexpected partnerships. The new Limited-Edition Goldfish Dunkin' Pumpkin Spice Graham crackers bring together two fun and iconic brands to give pumpkin spice lovers a new way to experience the sweet side of their favorite snack." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 82% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Collaboration Snack Products:** Food companies can collaborate to offer unique and seasonal flavors and experiences for consumers. - **Tiktok Marketing Launch:** Launching products on social media platforms and providing exclusive early access can generate hype and increase brand engagement. - **Seasonal Flavors:** Creating limited edition flavors that align with seasonal trends can attract consumers and drive sales. ### Sectors Adopting This - **Food and Beverage Industry:** Collaborations and seasonal flavors can be implemented by food and beverage companies to cater to consumer needs and preferences. - **Social Media Industry:** Social media platforms like TikTok can offer marketing opportunities for brands to reach wider audiences and generate engagement. - **Snack Industry:** Incorporation of unique flavors and partnerships can create disruptive innovation in the snack industry and attract consumer attention. ## Related on Trend Hunter - [Dessert-Flavored Graham Crackers](https://www.trendhunter.com/trends/goldfish-sweet-grahams.md) - [Spicy Fish-Inspired Snacks](https://www.trendhunter.com/trends/oldfish-franks-redhot-crackers.md) - [Tangy Pickle Cracker Snacks](https://www.trendhunter.com/trends/goldfish-spicy-dill-pickle.md) - [Magically Inspired Graham Crackers](https://www.trendhunter.com/trends/goldfish-butterbeer-flavored-grahams.md) - [Minty Cocoa Collaboration Snacks](https://www.trendhunter.com/trends/peppermint-cocoa-grahams.md) - [Collaboration Graham Crackers](https://www.trendhunter.com/trends/goldfish-hello-kitty.md) - [Fantasy Franchise-Inspired Snacks](https://www.trendhunter.com/trends/butterbeer-flavored-graham.md) - [Fish Seasoning-Inspired Crackers](https://www.trendhunter.com/trends/old-bay-seasoned-goldfish.md) - [Holiday Film-Inspired Graham Crackers](https://www.trendhunter.com/trends/goldfish-elf-maple-syrup-grahams.md)