# Spiced Pumpkin Burgers Umami Turns a Popular Fall Beverage into Pumpkin Spice Flavor Burger By Laura McQuarrie | Published 2014-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-flavor References: [brandeating](http://www.brandeating.com/2014/11/umani-burgers-joins-pumpkin-spice-latte-craze-with-new-burger.html) & [umamiburger](http://www.umamiburger.com/pumpkinspiceburger) During the fall season, the [pumpkin spice flavor](https://www.trendhunter.com/trends/pumpkin-spice-beverage1) is one that tons of people look forward to in beverage form. Since then, it's been worked into a variety of recipes for sweets like [cookies, donuts and cakes](https://www.trendhunter.com/trends/pumpkin-spice-chocolate-chip-cookie), but now Umami is introducing pumpkin spice in a new way with a burger. The Pumpkin Spice Latte Burger from Umami is being offered as a [limited edition seasonal fall treat](https://www.trendhunter.com/trends/pumpkin-spice-chicken-wings), featuring a beef patty, pumpkin pie spiced mascarpone and Japanese pumpkin that's all topped off with a roasted garlic aioli sauce and a drizzle of coffee molasses. Although you might not expect that the creamy pumpkin flavors could be translated into a burger, the spiced cheese is what makes the best imitation of the steamed milk and whipped cream. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Pumpkin Spice Flavor:** Opportunity to explore innovative ways to incorporate pumpkin spice flavor into different food categories. - **Limited Edition Seasonal Treats:** Potential for creating unique and exclusive food items that cater to seasonal cravings. - **Unconventional Burger Combinations:** Room for experimentation and creating unexpected flavor combinations in the burger industry. ### Sectors Adopting This - **Food and Beverage:** Incorporating pumpkin spice flavor into various food and beverage products can attract seasonal customers. - **Restaurant and Fast Food:** Introducing limited edition seasonal treats can drive customer excitement and boost sales. - **Gourmet and Specialty Burgers:** Experimenting with unconventional burger combinations can attract adventurous food enthusiasts. ## Related on Trend Hunter - [Autumnal Burger Restaurant Menus](https://www.trendhunter.com/trends/burgerville-fall-menu.md) - [Blended Seasonal Pie Milkshakes](https://www.trendhunter.com/trends/burgerfi-pumpkin-pie-shake.md) - [Seasonally Spiced Indulgences](https://www.trendhunter.com/trends/pumpkin-spice-collection.md) - [Fall-Themed Burger Menus](https://www.trendhunter.com/trends/wayback-burgers2.md) - [Adventurous Autumnal Smash Burgers](https://www.trendhunter.com/trends/rodeo-smash-burger.md) - [Exclusive Pumpkin Spice Cupcakes](https://www.trendhunter.com/trends/pumpkin-spice-cupcakes.md) - [Pumpkin Spice Instant Noodles](https://www.trendhunter.com/trends/pumpkin-spice-cup-noodle.md) - [QSR Pumpkin Dessert Menus](https://www.trendhunter.com/trends/burgerfi-pumpkin-pie.md) - [Seasonal Pumpkin Pie Shakes](https://www.trendhunter.com/trends/new-pumpkin-pie-shake.md)