# Superfood Pumpkin Creamers Laird Superfood's Pumpkin Spice Creamer is a Better-for-You Alternative By Laura McQuarrie | Published 2019-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-creamer References: [prnewswire](https://www.prnewswire.com/news-releases/laird-superfood-launches-pumpkin-spice-creamer-a-better-for-you-alternative-to-popular-fall-beverages-300904855.html) & [lairdsuperfood](https://lairdsuperfood.com/products/pumpkin-spice-superfood-creamer) For those who want to enjoy a healthier take on the popular spiced pumpkin flavor of autumn, Laird Superfood is introducing a Pumpkin Spice Creamer of its own that's vegan, keto-friendly, gluten-free and paleo-approved. The powered coconut creamer is available for a limited time only, sharing an all-natural, whole food formula that's free from added sugar. A single serving of Laird Superfood's Pumpkin Spice Creamer contains only 40 calories and two grams of natural sugar, which is significantly less than other popular [spiced pumpkin beverages](https://www.trendhunter.com/trends/malk-1) that contain hundreds of calories and dozens of grams of sugar. Alongside [coconut milk powder](https://www.trendhunter.com/trends/coconut-creamers), the formula is made up of organic coconut sugar, pumpkin powder, organic extra virgin coconut oil, plus an organic pumpkin spice blend and calcium from marine algae. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthier Pumpkin Spice Alternatives:** There is an opportunity for companies to create healthy pumpkin spice products that cater to consumers who want to enjoy the flavor without the unhealthy components. - **All-natural Powdered Creamers:** Natural, powdered creamers can be a healthier option for consumers who prefer plant-based and whole food ingredients over synthetically made creamers. - **Low-calorie Beverage Additions:** More people are looking for low-calorie options when it comes to flavor additives for their drinks, providing an opportunity for companies to create products that meet this demand. ### Where This Applies - **Health Food and Beverage:** This trend presents an opportunity for health food and beverage companies to innovate and create products that cater to the growing demand for healthier alternatives. - **Dairy-free Alternatives:** With more people looking for dairy-free options, there is an opportunity for dairy-free companies to create healthier and plant-based creamers that mimic traditional creamers like Laird Superfood's offering. - **Food and Beverage Additives:** Companies that specialize in food and beverage additives have an opportunity to create low-calorie, natural, and healthy alternatives to traditional additives like sugar and cream. ## Related on Trend Hunter - [Pumpkin Spice Beverage Lines](https://www.trendhunter.com/trends/pumpkin-spice-beverage1.md) - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Enhanced Pumpkin-Flavored Coffees](https://www.trendhunter.com/trends/maple-pumpkin-super-coffee.md) - [Plant-Based Pumpkin Creamers](https://www.trendhunter.com/trends/nutpods-1.md) - [Multi-Serve Plant-Based Creamers](https://www.trendhunter.com/trends/laird-superfood-creamer.md) - [Adaptogenic Protein Creamers](https://www.trendhunter.com/trends/protein-creamer.md) - [Caramel-Flavored Liquid Coffee Creamers](https://www.trendhunter.com/trends/liquid-coffee-creamer.md) - [Functional Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-superlatte.md) - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bars.md)