# Saucy Halloween Tutorials This Pumpkin Spice Costume Replaces Ginger Spice By Vasiliki Marapas | Published 2014-10-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-costume References: [refinery29](http://www.refinery29.com/halloween-makeup-tutorials) Refinery29 commissioned celebrity hair stylist Nathaniel Hawkins to create a series of inventive DIY Halloween looks, including this clever pumpkin spice costume. [Starbucks](https://www.trendhunter.com/trends/pumpkin-spice-cocktail-flight)' [pumpkin spice latte](https://www.trendhunter.com/trends/pumpkin-spice-latte-for-dogs) has been dubbed the official beverage of the basics. Every fall, white girls take to [Twitter](https://www.trendhunter.com/trends/https-twitterviewer.net) to express their excitement over the return of the admittedly delicious drink (#pumpkinspice #blessed). Now you can your take your love for the pumpkin spice to the next level. This costume blends the latte with another guilty pleasure: the Spice Girls. Because who better than Pumpkin Spice to take the place of Ginger Spice, who made a premature exit during the band's heyday? If Pumpkin Spice were an actual Spice Girl, she would be outlandish, bright and certainly festive! ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **DIY Halloween Looks:** The growing trend of DIY Halloween looks presents opportunities for innovative costume ideas and creative expression. - **Celebrity Stylist Collaborations:** Collaborating with celebrity stylists like Nathaniel Hawkins allows brands to create buzzworthy content and tap into the influencer market. - **Nostalgic Mashups:** Mashing up popular cultural references, like the pumpkin spice latte and Spice Girls, creates a nostalgic appeal and resonates with consumers of multiple generations. ### Sectors Adopting This - **Cosmetics and Beauty:** The cosmetics and beauty industry can capitalize on the DIY Halloween trend by launching themed products and tutorials for consumers to recreate unique looks. - **Food and Beverage:** The food and beverage industry, specifically coffee chains like Starbucks, can leverage the pumpkin spice craze for seasonal promotions and partnerships with other brands. - **Fashion and Apparel:** Fashion brands can explore the potential for nostalgic mashup collaborations, creating unique products that blend popular cultural references and tap into consumers' love for throwback trends. ## Related on Trend Hunter - [Halloween Creamer Costumes](https://www.trendhunter.com/trends/international-delight-2.md) - [Seasonally Spiced Indulgences](https://www.trendhunter.com/trends/pumpkin-spice-collection.md) - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [Pumpkin Spice Cocktail Flights](https://www.trendhunter.com/trends/pumpkin-spice-cocktail-flight.md) - [Functional Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-superlatte.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Extra-Spicy Pumpkin Coffees](https://www.trendhunter.com/trends/pumpkin-spiciest-coffee.md) - [Gourmand-Inspired Scent Collections](https://www.trendhunter.com/trends/lushs-new-pumpkin-spice.md) - [Autumnal Boozy Whipped Creams](https://www.trendhunter.com/trends/pumpkin-spice-whipshots.md)