# Seasonally Spiced Indulgences Häagen-Dazs Shops' Pumpkin Spice Collection Puts a Luxe Spin on Fall By Laura McQuarrie | Published 2025-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-collection References: [parade](https://parade.com/news/haagen-dazss-new-fall-pumpkin-collection) & [icecream](https://www.icecream.com/us/en/brands/haagen-dazs/shops)  As fall approaches, people eagerly look forward to savoring the warm, comforting taste of pumpkin spice and anticipate discovering new seasonal offerings—and in 2025, the [Pumpkin](https://www.trendhunter.com/trends/hagendazs-pumpkin-spice-shake) Spice Collection is returning to [Häagen-Dazs Shops](https://www.trendhunter.com/trends/coffee-milkshake) with a fresh twist. Part of the popularity of pumpkin spice is its cozy, and comforting homestyle charm, and Häagen-Dazs Shops is reimagining this in-demand fall flavor with luxe, over-the-top layers of flavor and texture. The Pumpkin Spice Collection will be available at select Häagen-Dazs Shops as of early September, for a limited time. On the menu, there's the Pumpkin Spice Shake, which blends dulce de leche ice cream with real pumpkin puree, the Pumpkin Spice Dipped Waffle Cone, and the Pumpkin Spice Dazzler, topped with caramel sauce and crunchy cinnamon cookie pieces. Image Credit: Häagen-Dazs ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 45% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Luxurious Seasonal Flavors:** The trend towards elevating popular flavors like pumpkin spice with luxurious ingredients presents opportunities for premiumization in the culinary industry. - **Experiential Dessert Offerings:** Innovative, multi-layered dessert experiences are increasingly appealing to consumers seeking more than just flavor, emphasizing a focus on texture and presentation. - **Limited-time Menu Excitement:** Limited-edition seasonal products create anticipation and exclusivity, driving consumer interest and urgency in the food and beverage sector. ### Where This Applies - **Gourmet Ice Cream:** The gourmet ice cream industry is poised to innovate by introducing refined combinations that reimagine classic flavors with premium, artisanal elements. - **Seasonal Retail Promotions:** Retailers can harness the power of seasonal promotions by creating unique, high-demand product lines that tap into cultural and seasonal trends like pumpkin spice. - **Food and Beverage Marketing:** Effective marketing in the food and beverage industry can capitalize on seasonal themes to heighten brand engagement and drive limited-time sales. ## Related on Trend Hunter - [Autumnal Caramelized Milk Treats](https://www.trendhunter.com/trends/hagendazs-pumpkin-spice.md) - [Seasonal Pumpkin Capsules](https://www.trendhunter.com/trends/pumpkin-spice-1.md) - [Fall-Ready Ice Cream Flavors](https://www.trendhunter.com/trends/pumpkin-spice-ice-cream-1.md) - [Pumpkin Spice QSR Treats](https://www.trendhunter.com/trends/wendys-pumpkin-spice.md) - [Pumpkin Spice Cream Cheeses](https://www.trendhunter.com/trends/pumpkin-spice-cream-cheese-1.md) - [PSL-Inspired Chocolates](https://www.trendhunter.com/trends/nuggets-pumpkin-spice-latte.md) - [Autumnal Latte Ice Creams](https://www.trendhunter.com/trends/pumpkin-spice-latte-ice-cream.md) - [Pumpkin Spice Smoothies](https://www.trendhunter.com/trends/pumpkin-spice-smoothies.md) - [Fall-Ready Frozen Treats](https://www.trendhunter.com/trends/dairy-queen-1.md)