# Pumpkin-Themed QSR Coffee Drinks These New Jack in the Box Pumpkin Spice Coffees are Seasonal By Michael Hemsworth | Published 2020-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-coffees References: [chewboom](https://www.chewboom.com/2020/10/20/jack-in-the-box-pours-pumpkin-spice-coffee-and-pumpkin-spice-iced-coffee/) & [jackinthebox](https://www.jackinthebox.com) These Jack in the Box Pumpkin Spice Coffees have been unveiled by the [QSR](https://www.trendhunter.com/trends/jack-in-the-box-iced-creamaccino) coffee brand to offer consumers a seasonal option to choose when heading to their closest location for a meal or a quick snack. The drinks include the Pumpkin Spice Coffee and the [Pumpkin Spice Iced Coffee](https://www.trendhunter.com/trends/pumpkin-mexican-mocha), which are both made with High Mountain Arabica coffee. Each of the drinks are paired with a dash of pumpkin spice, while the iced variety is mixed with sweetened cream for a riche flavor and texture experience. The Jack in the Box Pumpkin Spice Coffees are available at participating locations now, but only for a limited-time. The drinks are part of the increased market dominance that [seasonal product varieties](https://www.trendhunter.com/trends/autumn-coffee) are taking as consumers seek to market weather changes with themed food options. Image Credit: Jack in the Box ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Food Offerings:** Disruptive innovation opportunity: Develop unique and appealing seasonal flavor options to attract consumers seeking themed food products. - **Limited-time Promotions:** Disruptive innovation opportunity: Implement time-limited promotions to create a sense of urgency and encourage immediate purchase. - **Themed Food Options:** Disruptive innovation opportunity: Create a variety of themed food options that cater to consumers' desire to align their dining experiences with seasonal changes. ### Where This Applies - **Quick Service Restaurants (QSR):** Disruptive innovation opportunity: Introduce seasonal coffee drinks and other food items to capitalize on the increasing market dominance of themed offerings in the QSR industry. - **Beverage Industry:** Disruptive innovation opportunity: Develop unique pumpkin spice coffee flavors and other seasonal beverage options to tap into consumer demand for themed drinks. - **Food and Beverage Retail:** Disruptive innovation opportunity: Collaborate with QSR brands to stock Jack in the Box pumpkin spice coffees and other limited-time seasonal products in retail stores, capitalizing on the trend of seasonal food offerings in the retail sector. ## Related on Trend Hunter - [Blended QSR Coffee Refreshments](https://www.trendhunter.com/trends/jack-in-the-box-iced-creamaccino.md) - [Seasonal Snacking Pumpkin Bites](https://www.trendhunter.com/trends/pumpkin-croissant-bites.md) - [Ready-to-Pour Cold Pumpkin Lattes](https://www.trendhunter.com/trends/pumpkin-pie-spice-iced-coffee.md) - [Expanded QSR Treat Menus](https://www.trendhunter.com/trends/jack-in-the-box-4.md) - [Pumpkin Spice QSR Treats](https://www.trendhunter.com/trends/wendys-pumpkin-spice.md) - [Seasonal RTD Iced Lattes](https://www.trendhunter.com/trends/bones-coffee-pumpkin-spice.md) - [Churro-Flavored Blended Beverages](https://www.trendhunter.com/trends/iced-churro-creamaccino.md) - [Halloween-Themed Cookie Shakes](https://www.trendhunter.com/trends/basic-witch-shake.md) - [Pumpkin Spice Smoothie Ranges](https://www.trendhunter.com/trends/jamba-pumpkin-smoothies.md)