# Frozen Fall Beverages This Autumn, Baskin-Robbins is Serving a Cozy Pumpkin Spice Cappy By Laura McQuarrie | Published 2025-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-cappy References: [news.baskinrobbins](https://news.baskinrobbins.com/blog/Pumpkin) & [brandeating](https://www.brandeating.com/2025/09/baskin-robbins-launches-new-pumpkin-spice-cappy.html)  With pumpkin spice season in full swing, Baskin-Robbins joined the autumn craze by debuting the [Pumpkin Spice](https://www.trendhunter.com/trends/pumpkin-spice-latte-ice-cream) Cappy, a [frozen coffee beverage](https://www.trendhunter.com/trends/culvers-frozen-pumpkin-treats) brimming with the cozy and nostalgic flavors of fall. This limited-time seasonal offering puts a fresh spin on frozen coffee with Pumpkin Cheesecake ice cream, Arabica coffee, and ice, plus whipped cream and a sprinkling of cinnamon to top it all off. [Baskin-Robbins'](https://www.trendhunter.com/trends/oreo-monkey-business) Cappy, formerly known as Cappuccino Blasts, has a catchy new name to better reflect its updated flavor and identity. The full Cappy lineup is full of bold, creamy flavors, including fan-favorite choices like Caramel Praline, Chocolate Fudge and OREO, as well as Classic for those who like to keep it simple. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 35% | Activity: 43% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Flavor Innovation:** By leveraging popular seasonal flavors, companies can attract consumers looking for unique and limited-time offerings that evoke a sense of nostalgia and warmth. - **Reimagined Frozen Beverages:** Frozen beverages are being redefined with the incorporation of unexpected ingredients and flavors, creating opportunities for brands to captivate a diverse range of taste preferences. - **Branding Through Nostalgia:** Utilizing nostalgic themes and flavors in product offerings can strengthen brand identity and engagement by tapping into customers' cherished memories and emotions. ### Who This Affects Most - **Frozen Desserts Industry:** Innovation in frozen desserts can focus on integrating popular seasonal flavors to refresh the market and cater to evolving consumer tastes. - **Coffee and Beverage Industry:** The coffee and beverage industry can capitalize on trends by launching innovative cold drink variations that incorporate unconventional flavors, satisfying both coffee enthusiasts and adventurous consumers. - **Food and Beverage Branding:** Brands can explore new naming conventions and storytelling approaches to deepen customer connections and redefine product perception. ## Related on Trend Hunter - [Pumpkin Frozen Coffees](https://www.trendhunter.com/trends/pumpkin-frozen-coffee.md) - [Pumpkin Cold Brew Coffees](https://www.trendhunter.com/trends/pumpkin-cold-brew-frozen-coffee.md) - [Chilled Autumnal Retailer Refreshments](https://www.trendhunter.com/trends/7eleven-fall-drinks.md) - [Autumnal Apple Cafe Drinks](https://www.trendhunter.com/trends/caribou-coffee-new-fall-menu.md) - [Autumnal Pumpkin Ice Creams](https://www.trendhunter.com/trends/carvel-pumpkin-cheesecake.md) - [Seasonal Pumpkin Capsules](https://www.trendhunter.com/trends/pumpkin-spice-1.md) - [Seasonally Spiced Indulgences](https://www.trendhunter.com/trends/pumpkin-spice-collection.md) - [Pumpkin-Inspired Caffeine Drinks](https://www.trendhunter.com/trends/pumpkin-spice-beverage.md) - [Ready-to-Pour Cold Pumpkin Lattes](https://www.trendhunter.com/trends/pumpkin-pie-spice-iced-coffee.md)