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# Seasonal Pumpkin Shakes
Shake Shack's Pumpkin Shake is Perfect for Fall

By Ell Smith | Published 2020-09-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-shake1
References: [chewboom](https://www.chewboom.com/2020/09/16/the-pumpkin-shake-is-back-at-shake-shack-for-fall-2020/) & [shakeshack](https://www.shakeshack.com/food-and-drink/)

Summer is coming to a close and the fall season is quickly approaching, with the changing temperatures comes a changing flavor profile which includes cinnamon, cranberry, and of course, pumpkin -- in light of this, [shake](https://www.trendhunter.com/trends/apple-cider-<a%20class=)'>Shake Shack's pumpkin shake has hit the market.

Serving as the perfect drink for the fall season, this beverage is one consumers can cozy up on the couch with. It's both indulgent and frothy and complete with pumpkin with cinnamon, nutmeg, marshmallow, and frozen vanilla frozen custard. The drink is topped off with a healthy dollop of whipped cream and sprinkled with pumpkin seeds.

This is a seasonal offering and won't be in stores for long -- consumers can purchase the drink until mid-November.

Image Credit: Shake Shack

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 20% | Activity: 35% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Seasonal Flavored Beverages:** Creating unique and limited-time seasonal beverage flavors can drive customer excitement and increase sales for restaurants and cafes.
- **Indulgent Fall Treats:** Developing decadent fall-themed treats with classic flavors like pumpkin, cinnamon, and nutmeg can attract customers seeking comfort and nostalgia.
- **Limited-time Menu Offerings:** Implementing limited-time menu items can create a sense of urgency and exclusivity, encouraging customers to visit establishments and try new products.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can take advantage of seasonal trends by introducing innovative flavors and products to cater to changing consumer preferences.
- **Restaurant and Cafe:** Restaurants and cafes can leverage seasonal beverages and fall-inspired treats to attract customers and boost sales during specific times of the year.
- **Hospitality and Tourism:** Hotels and resorts can incorporate seasonal flavors and limited-time menu offerings to enhance the dining experiences of their guests and attract visitors during the fall season.

## Related on Trend Hunter

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