# Spicy Squash-Flavored Salsas Mrs. Renfro's Pumpkin Salsa Puts a Seasonal Twist on a Familiar Dip By Katherine Pendrill | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-salsa References: [preparedfoods](http://www.preparedfoods.com/articles/118648-pumpkin-salsa) & [renfrofoods](http://www.renfrofoods.com/products/pumpkin-salsa) Renfro Foods recently debuted a new Pumpkin Salsa to satisfy the insatiable appetite for [pumpkin-flavored food products](https://www.trendhunter.com/trends/pumpkin-spice-thickcut-bacon). While pumpkin may already be ubiquitous with lattes and other sweet treats, this new salsa puts a spicy twist on the ever-popular fall ingredient. Mrs. Renfro's Pumpkin Salsa is a [spicy condiment](https://www.trendhunter.com/trends/chalsa) that is infused with the flavors of [pumpkin pie](https://www.trendhunter.com/trends/pumpkin-spice-collection). The dip is designed to evoke holiday memories and has even been described as "Thanksgiving on a chip!" In addition to serving as a unique dip, the salsa can also be used as a cooking ingredient. The label of each jar even comes with a recipe for Hearty Pumpkin Salsa Soup for customers to test out. The new Pumpkin Salsa demonstrates that consumer interest in pumpkin-flavored products has yet to wane and has even expanded into savory goods. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Pumpkin-flavored Condiments:** Opportunities exist for companies to create unique and innovative pumpkin-flavored condiments for consumers to enjoy throughout the fall season. - **Savory Pumpkin-flavored Products:** Consumer interest in pumpkin-flavored products has expanded beyond sweet treats to include savory options, presenting new opportunities for companies to innovate in this area. - **Multi-use Food Products:** Products that can serve multiple purposes, such as Mrs. Renfro's Pumpkin Salsa that can be used as both a dip and a cooking ingredient, offer disruptive innovation opportunities for companies to explore and capitalize on. ### Sectors Adopting This - **Condiment Industry:** The condiment industry can benefit from the rising interest in pumpkin-flavored products by creating unique and innovative pumpkin-flavored condiments. - **Snack Food Industry:** The snack food industry can tap into the trend of pumpkin-flavored products by introducing new and creative savory options, such as pumpkin-flavored salsas and dips. - **Recipe and Food Content Industry:** The recipe and food content industry can capitalize on the popularity of multi-use food products by creating engaging content that showcases the versatility of products like Mrs. Renfro's Pumpkin Salsa. ## Related on Trend Hunter - [Sweet Potato Hot Sauces](https://www.trendhunter.com/trends/sweet-potato-habanero-hot-sauce.md) - [Extra-Spicy Pumpkin Coffees](https://www.trendhunter.com/trends/pumpkin-spiciest-coffee.md) - [Latin Cuisine Foodservice Salsas](https://www.trendhunter.com/trends/la-mexicana-roasted-salsa.md) - [Seasonally Inspired Avocado Oils](https://www.trendhunter.com/trends/pumpkin-spice-avocado-oil.md) - [Latin Cuisine-Inspired Salsas](https://www.trendhunter.com/trends/capsicana-salsas.md) - [Chili Crisp Hummus Dips](https://www.trendhunter.com/trends/chili-crisp-hummus.md) - [Squeezable Seasonal Snack Pouches](https://www.trendhunter.com/trends/gogo-squeez-snack-pouch.md) - [Organic Pumpkin Hummus](https://www.trendhunter.com/trends/organic-pumpkin-hummus.md) - [Seasonal Pumpkin Hummus](https://www.trendhunter.com/trends/pumpkin-hummus-2.md)