# Extra-Fluffy Pumpkin Cookies Salata Launches the Perfect Fall-Time Treat, the Pumpkin Puff Cookie By Niko Pajkovic | Published 2022-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-puff-cookie References: [qsrmagazine](https://www.qsrmagazine.com/news/salata-introduces-pumpkin-puff-cookie) & [salata](https://salata.com/)  [Salata](https://www.trendhunter.com/trends/white-miso-vinaigrette), an American "built-to-order" salad kitchen, has announced the launch of a new menu item, the '[Pumpkin Puff Cookie](https://www.trendhunter.com/trends/crumbl-pumpkin-square),' which will be offered at all of its participating locations. Set to be released on September 20, the new autumnal dessert arrives as the perfect takeaway treat for pumpkin-spice fanatics. The new pumpkin-flavored cookie features an extra-fluffy texture and comes packed with large macadamia nut chunks, white chocolate chips, and cinnamon spices. What's more, the cookies will be baked fresh every day in-store at all Salata locations. “Our cookies are very popular amongst our guests, so the Pumpkin Puff Cookie felt like a natural extension of that offering and it’s a great way to get your fall-fix as a treat along with any Salata salad or wrap," said Michelle Bythewood, president of Salata. Image Credit: Salata ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 33% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pumpkin-spiced Treats:** There is an opportunity to create more pumpkin-spiced treats and desserts to meet the demands of pumpkin spice fanatics. - **On-site Baked Goods:** There is an opportunity for restaurants and bakeries to offer on-site baked goods, as consumers appreciate freshness and quality. - **Built-to-order Restaurants:** There is an opportunity to create more built-to-order restaurants like Salata, as consumers appreciate customizing their meals and desserts. ### Who This Affects Most - **Bakery:** Bakeries can introduce more pumpkin-spiced treats and on-site baking to satisfy the demand of pumpkin spice fanatics. - **Fast Casual Dining:** Fast casual dining restaurants can capitalize on offering customizable salads and on-site baked goods to keep up with the evolving food trends. - **Food Retail:** Food retailers can create and market their own pumpkin-spiced products to compete with the growing demand for fall-themed treats. ## Related on Trend Hunter - [Autumnal Caramel Pumpkin Cookies](https://www.trendhunter.com/trends/caramel-pumpkin-cake-cookie.md) - [Spiced Pumpkin Pie Cookies](https://www.trendhunter.com/trends/pumpkin-pie-cookie.md) - [Soft Pumpkin Cheesecake Cookies](https://www.trendhunter.com/trends/pumpkin-cheesecake-cookies.md) - [Elevated Autumnal Cookies](https://www.trendhunter.com/trends/pumpkin-spice-chocolate-chip-cookie.md) - [Pumpkin-Flavored Brownie Cookies](https://www.trendhunter.com/trends/pumpkin-brownie-cookie.md) - [Fall-Themed Bakery Menus](https://www.trendhunter.com/trends/cinnaholic-pumpkin-menu.md) - [Healthful Fall-Ready Cookies](https://www.trendhunter.com/trends/pumpkin-chip-cookie.md) - [Cafe-Inspired Cookie Menus](https://www.trendhunter.com/trends/insomnia-cookies-fall-treats.md) - [Seasonal Pumpkin-Flavored Macarons](https://www.trendhunter.com/trends/pumpkin-macaron.md)