# Marshmallow Pie Munchables These Hybrid Snacks Combine Pumpkin Pies and Marshmallows By Lacey-Jane Walsh | Published 2013-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-pies References: [hiconsumption](http://hiconsumption.com/2013/12/pumpkin-pie-marshmallows/) & [mouth](http://www.mouth.com/collections/all/products/pumpkin-pie-marshmallows) People who love pumpkin pies will be smitten with these gooey holiday confections. These 'Pumpkin Pie Marshmallows' are exactly what they sound like. They would make a tasty addition to any [cup of hot chocolate](https://www.trendhunter.com/trends/hot-cocoa-with-marshmallow-muffins) this holiday season. These fluffy pie flavored snacks are great for people who don't want to overdue it with sweets over the Christmas break. These goodies compress all of the deliciousness of a slice of pumpkin pie into little bite-sized marshmallows. They'll satisfy [pumpkin pie cravings](https://www.trendhunter.com/trends/pumpkin-pie-chocolate-fondue), and remove the need for after dinner sweatpants. There are so many ways that these hybrid marshmallows could be used to improve existing recipes. These tempting sweets would make a great addition to [s'mores sandwiches](https://www.trendhunter.com/trends/smores-pretzel-crisps) (that's a next level dessert if you ask me). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 59% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Snacks:** Creating innovative snacks that combine two different flavors or food items to create a unique taste experience. - **Flavor Compression:** Developing new products that capture the essence and taste of a traditional dish in a condensed format, like compressing the flavors of a pumpkin pie into bite-sized marshmallows. - **Upscaled Desserts:** Exploring opportunities to elevate classic desserts by incorporating unconventional ingredients or formats, such as using pumpkin pie marshmallows in gourmet desserts like s'mores sandwiches. ### Who This Affects Most - **Snack Industry:** The snack industry can capitalize on the popularity of hybrid snacks by creating more innovative and unique flavor combinations to attract consumers. - **Confectionery Industry:** Confectionery companies can leverage the concept of flavor compression to develop new types of candies and sweets that offer the taste of traditional desserts in convenient formats. - **Gourmet Dessert Industry:** Upscale dessert establishments can incorporate unconventional ingredients like pumpkin pie marshmallows to create sophisticated and indulgent desserts that stand out from the competition. ## Related on Trend Hunter - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Convenient Autumnal QSR Pies](https://www.trendhunter.com/trends/pumpkin-creme-pie.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Minty Marshmallow Snacks](https://www.trendhunter.com/trends/peppermint-mallow-poppers.md) - [Monstrously Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-monster-marsh.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md) - [Miniture Maple-Flavored Marshmallows](https://www.trendhunter.com/trends/mini-maple-flavored-marshmallows.md)