# Seasonal Cereal Dessert Snacks The Pumpkin Pie Rice Krispies Treats Turn Dessert into a Snack By Michael Hemsworth | Published 2017-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-pie-rice-krispies-treats References: [popsugar](https://www.popsugar.com/food/Cinnamon-Toast-Crunch-Bites-43731291?ref=43932770) Products that are nostalgic to consumers are being given a more mature overhaul to make them more applicable for a grown-up palette as seen with the new Pumpkin Pie Rice Krispies Treats. Released as a [limited-edition product](https://www.trendhunter.com/trends/limitededition-treats), the treats have been formulated to taste just like a slice of pumpkin pie mixed with the [familiar texture of the cereal treats](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream). The treats are topped with a drizzle of frosting to mimic the whipped cream that is traditionally placed on top of a slice of the traditional Thanksgiving dessert. The Pumpkin Pie Rice Krispies Treats come as the latest in a growing number of [seasonal product releases](https://www.trendhunter.com/trends/seasonal-snacks1) that move along with consumer traditions to help make them easier to incorporate into a regime. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Desserts:** There is an opportunity for food companies to modernize nostalgic desserts, creating new and innovative tastes that will appeal to consumers of all ages. - **Seasonal Products:** Seasonal product releases are becoming increasingly popular as they provide an easier way for consumers to incorporate traditional flavors into their diets and could open doors for new, unique products. - **Limited-edition Treats:** Creating limited-edition products can create a sense of urgency and exclusivity to drive sales and demand for products that may not have been popular before. ### Where This Applies - **Snack Foods:** Snack food companies can capitalize on the trend by creating new and innovative products that combine nostalgia with a touch of modern taste. - **Dessert Products:** There's an opportunity for companies to create new and unique dessert products using seasonal flavors that will appeal to consumers, especially for festive occasions like Thanksgiving. - **Limited-edition Products:** Product companies can increase demand and create a sense of urgency around the product by offering limited edition items especially during the festive season. ## Related on Trend Hunter - [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md) - [Festive Prepackaged Cereal Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-yule-log-style.md) - [Sweet Fall-Flavored Breakfasts](https://www.trendhunter.com/trends/pop-tarts-frosted-pumpkin.md) - [Convenient Autumnal Baked Goods](https://www.trendhunter.com/trends/seasonal-bakery-treats.md) - [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md) - [Prepackaged Autumnal Creme Pies](https://www.trendhunter.com/trends/oatmeal-creme-pies.md) - [Chromatic Halloween-Themed Cereals](https://www.trendhunter.com/trends/rice-krispies-shocking-orange-colored-cereal.md)