# Food Truck Pumpkin Giveaways This Healthy Food Truck is Giving Out Free Pumpkin Pie Quest Bars By Ady Floyd | Published 2015-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-pie-quest References: [businesswire](http://www.businesswire.com/news/home/20151008006511/en/Healthy-Food-Truck-Pop-Up-Event-Free-Pumpkin) & [businesswire](http://www.businesswire.com/portal/site/home/) This clever marketing tactic for the [Quest Nutrition](https://www.trendhunter.com/trends/protein-chips1) company is using a [healthy food truck pop-up event](https://www.trendhunter.com/trends/branded-mobile-truck) to distribute free 'Pumpkin Pie Quest Bars.' This seasonally delightful stunt is bringing consumers new [limited-edition products](https://www.trendhunter.com/trends/limitededition-halloweeen-treats) at no extra cost. The ultimate goal is to provide each consumer with a delicious Pumpkin Pie Quest Bar. The healthy food brand is capitalizing on the increased popularity of pumpkin-flavored products in an attempt to reach a more diverse audience. This unique publicity stunt appeals to millennial sensibilities -- nutritious eating habits and fandom for promotional giveaways. The food truck's offerings are convenient and nutritious and will appeal to health-conscious consumers. Furthermore, this marketing tactic fosters stronger consumer relationships and is associated with a memorable experience. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Promotional Giveaways:** Using promotional giveaways to attract and engage consumers while creating memorable experiences. - **Seasonal Flavors:** Capitalizing on the increased popularity of seasonal flavors to reach a wider audience and create excitement around limited-edition products. - **Convenient and Nutritious Food:** Providing convenient and nutritious food options that appeal to health-conscious consumers. ### Who This Affects Most - **Food and Beverage:** Opportunities for food and beverage brands to create innovative marketing campaigns using promotional giveaways and seasonal flavors. - **Health and Wellness:** Opportunities for health and wellness brands to promote convenient and nutritious food options through unique marketing strategies. - **Event and Experiential Marketing:** Opportunities for event and experiential marketing companies to help brands create memorable experiences through food truck promotions. ## Related on Trend Hunter - [Pumpkin-Inspired Community-Themed Campaigns](https://www.trendhunter.com/trends/tri-pumpkin.md) - [Fall Health Food Bars](https://www.trendhunter.com/trends/pumpkin-spice-snack-bar.md) - [Collectible Treat Pop-Ups](https://www.trendhunter.com/trends/the-kind-frozen-bar.md) - [Fall-Flavored Oat Snack Bars](https://www.trendhunter.com/trends/core-bar-pumpkin-spice.md) - [Convenient Autumnal QSR Pies](https://www.trendhunter.com/trends/pumpkin-creme-pie.md) - [Better-For-You Pumpkin Treats](https://www.trendhunter.com/trends/pumpkin-bites.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Glow-Boosting Smoothie Trucks](https://www.trendhunter.com/trends/glow-getter-smoothie-truck.md) - [Better-For-You Fall Refreshment Menus](https://www.trendhunter.com/trends/fall-pumpkin-spice-trio.md)