# Pumpkin Pie-Flavored Chocolates The Pumpkin Pie Kit Kat is an Autumnal Treat By Joey Haar | Published 2017-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-pie-kit-kat References: [today](https://www.today.com/food/cookies-cream-m-m-s-reese-s-bats-pumpkin-pie-t115470) Thanks to Halloween, pumpkins have become emblematic of the fall, and the new Pumpkin Pie Kit Kat is yet another food to mix it up with the autumnal flavor. The [miniature chocolate bars](https://www.trendhunter.com/trends/kitkat-minis), which have been showing up on shelves in the US, are shaped like a traditional mini Kit Kats, but they're covered in orange chocolate and the wafers are surrounded in pumpkin pie-flavored cream. Kit Kat is no stranger to odd flavor combinations. The Pumpkin Pie Kit Kat is clearly seasonal, but the iconic chocolate bar has had dozens of [interesting flavor iterations](https://www.trendhunter.com/trends/kit-kat-cotton-candy) around the world, many of which stand alone without any relation to a season or a holiday. Recently, Kit Kat Japan released a throat lozenge flavor, for example. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pumpkin Pie-flavored Chocolates:** Innovative uses of traditional flavors can create seasonal interest in established products - **Novel Flavor Iterations:** Exploring new and unusual flavor combinations can provide a unique user experience - **Seasonal Product/flavor Rebranding:** Adding seasonal twists to existing products can help to breathe new life into established brands ### Where This Applies - **Confectionery Industry:** Creating unusual flavors can help differentiate a brand in the crowded confectionery marketplace - **Food and Beverage Industry:** Innovative flavor combinations can attract consumers looking for new and exciting food experiences - **Seasonal Marketing and Retail Industry:** Seasonal products and rebranding can provide an opportunity to capitalize on market trends and demand ## Related on Trend Hunter - [Halloween-Inspired Chocolate Bars](https://www.trendhunter.com/trends/ghost-toast.md) - [Caramelized Wafer Chocolates](https://www.trendhunter.com/trends/caramelized-biscuit.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Flavorful Fall-Enthused Chocolates](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites.md) - [Churro-Inspired Candy Bars](https://www.trendhunter.com/trends/kit-kat-churro.md) - [Spherical Candy Bar Confections](https://www.trendhunter.com/trends/kitkat-pops.md)