# Spiced Pumpkin Pie Cookies Potbelly is Adding a New Pumpkin Pie Cookie This Fall By Katherine Pendrill | Published 2024-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-pie-cookie References: [qsrmagazine](https://www.qsrmagazine.com/news/potbelly-adds-pumpkin-pie-cookie-to-menu/)  While most brands are beginning to move on from pumpkin-flavored products, Potbelly is just getting started with its new Pumpkin Pie Cookie. Perfect for the Thanksgiving holiday season, the new Pumpkin Pie Cookie will officially make its debut on Monday, November 4th. The freshly baked cookie combines warm seasonal spices with the sweetness of pumpkin to create a delicious holiday treat. As Eric Chenel, Director of Consumer Insights and Innovation at Potbelly, explains, "This new Pumpkin Pie Cookie has just the right familiar, comforting flavor and texture that brings out what our fans love about both Potbelly cookies and this time of year." The new Pumpkin Pie Cookie will be baked in-house daily, along with other cookie options like the Oatmeal Chocolate Chip Cookie. Image Credit: Potbelly ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 23% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Flavor Innovations:** Introducing new seasonal flavors, such as Potbelly's Pumpkin Pie Cookie, keeps the brand relevant and attracts consumers looking for festive treats. - **In-house Bakery Items:** Freshly baked items like Potbelly's Pumpkin Pie Cookie highlight a trend towards in-house production for higher quality and fresher taste. - **Holiday-themed Desserts:** Creating desserts specifically for holiday seasons taps into the emotional and nostalgic appeal of festive traditions, driving consumer interest and sales. ### Sectors Adopting This - **Food and Beverage:** The introduction of holiday-themed products such as Pumpkin Pie Cookie by Potbelly showcases ongoing innovation in the food and beverage industry. - **Retail Bakeries:** Potbelly's strategy of baking cookies in-house daily exemplifies a rising trend in retail bakeries focusing on freshness and quality. - **Hospitality:** Seasonal dessert offerings by restaurants and cafes, such as Potbelly's Pumpkin Pie Cookie, enhance customer experience and engagement within the hospitality industry. ## Related on Trend Hunter - [Autumnal Apple Caramel Cookies](https://www.trendhunter.com/trends/apple-caramel-cookie.md) - [Ice Cream-Infused Pumpkin Shakes](https://www.trendhunter.com/trends/new-pumpkin-spice-shake.md) - [Extra-Fluffy Pumpkin Cookies](https://www.trendhunter.com/trends/pumpkin-puff-cookie.md) - [Soft Pumpkin Cheesecake Cookies](https://www.trendhunter.com/trends/pumpkin-cheesecake-cookies.md) - [Cinnamon Roll-Inspired Cookies](https://www.trendhunter.com/trends/cinnamon-roll-cookie.md) - [Seasonal Cherry Chip Cookies](https://www.trendhunter.com/trends/cherry-delight-cookie.md) - [Freshly Baked Toffee Cookies](https://www.trendhunter.com/trends/toffee-butter-brickle-cookie.md) - [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md) - [Festive Pecan Pie Cookies](https://www.trendhunter.com/trends/pecan-pie-cookie.md)