# Golden Pumpkin Face Masks This Pumpkin Mask Blends 24ct Gold and Golden Pumpkin Extracts By Laura McQuarrie | Published 2017-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-masks References: [cultbeauty](https://www.cultbeauty.co.uk/too-cool-for-school-pumpkin-purifying-24k-mask.html) To Cool for School's [pumpkin mask](https://www.trendhunter.com/trends/pumpkininspired-skincare) is a nourishing skincare product that boasts both 24ct gold and golden yellow pumpkin extracts. The Pumpkin Purifying 24k Mask treatment for dull, dry and tired skin takes the form of an [enzyme-rich mask that gently exfoliates](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask) the skin and removes excess sebum and impurities. In terms of ingredients, 24ct gold was chosen as an inclusion for its ability to boost elasticity and reduce the process of collagen depletion. The Korean beauty product from Too Cool for School is one of many new skincare treatments that boasts gold as a luxurious addition, which makes the treatment feel extra-indulgent. Across the beauty industry, brands are embracing the use of precious ingredients like silver, diamonds and pearls for their upscale appeal and beauty-boosting benefits. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxury Ingredient Skincare:** Skincare products featuring luxurious ingredients such as 24ct gold, silver, diamonds, and pearls are becoming increasingly popular, presenting opportunities for brands to incorporate these ingredients in their skincare lines to differentiate themselves. - **Enzyme-based Skincare:** Enzyme-based skincare products are emerging as a popular alternative to harsh exfoliants and scrubs, opening up opportunities for brands to develop natural enzyme-based skincare treatments. - **Pumpkin-based Skincare:** Skincare products featuring pumpkin extracts are gaining popularity due to their nourishing and exfoliating properties, presenting opportunities for brands to capitalize on this trend by incorporating pumpkin extracts in their skincare lines. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry is the primary beneficiary of the trend towards ingredient-driven skincare, presenting opportunities for product differentiation and innovation. - **Luxury Goods:** Luxury goods manufacturers can benefit from incorporating premium ingredients such as 24ct gold, silver, diamonds, and pearls in their products, tapping into the trend towards luxury ingredient skincare. - **Natural and Organic Skincare:** A growing preference for natural and organic skincare products presents opportunities for brands to develop enzyme-based and pumpkin-based skincare products that capitalize on this trend. ## Related on Trend Hunter - [Gold-Accented Facial Cleansers](https://www.trendhunter.com/trends/gold-cleansing-oil.md) - [Nourishing Gold-Infused Skincare](https://www.trendhunter.com/trends/goldie-lux-skin.md) - [Autumn-Inspired Sheet Masks](https://www.trendhunter.com/trends/seasonal-facial-treatment.md) - [24K Gold Skincare Collections](https://www.trendhunter.com/trends/24k-gold-skincare.md) - [24K Gold Retinol Complexes](https://www.trendhunter.com/trends/gold-retinol-complex.md) - [Pumpkin-Inspired Skincare Products](https://www.trendhunter.com/trends/pumpkininspired-skincare.md) - [Mask-Forward Skincare Sets](https://www.trendhunter.com/trends/mask-kit.md) - [Firming Skincare Duos](https://www.trendhunter.com/trends/mask-patch-duo.md) - [Gold Micro-Needle Therapies](https://www.trendhunter.com/trends/princess-peel.md)