# Latte-Inspired Face Masks Eminence's Pumpkin Latte Hydration Masque Contains Real Pumpkin Puree By Laura McQuarrie | Published 2017-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-latte-hydration-masque References: [brit.co](https://www.brit.co/pumpkin-beauty-products-for-fall-2017/) & [eminenceorganics](https://eminenceorganics.com/ca/product/pumpkin-latte-hydration-masque) Eminence Organic Skin Care's limited-edition Pumpkin Latte Hydration Masque is a luxurious skincare treatment that is rich with Vitamin E, Omega 9 and real pumpkin puree. The organic and natural mask may be used on the face, but also the neck and décolleté, to receive its anti-aging benefits, as well as protection from environmental stressors. Alongside antioxidant-rich pumpkin puree, the face mask also includes moisturizing avocado oil, exfoliating pineapple pulp and florals like calming chamomile and lavender as ingredients. While there are a number of food and beverage brands that have taken inspiration from [spiced pumpkin](https://www.trendhunter.com/trends/lushs-new-pumpkin-spice) for the creation of a variety of [edible fall products](https://www.trendhunter.com/trends/pumpkin-spice-beverage1), a number of beauty and skincare brands are creating lotions, [lip balms](https://www.trendhunter.com/trends/psl-lip-balm), deodorants and soaps from the comforting scent. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Spiced Pumpkin Skincare:** Opportunity for beauty and skincare brands to create a range of spiced pumpkin-infused products, including masks, lotions, and lip balms. - **Organic and Natural Skincare:** Increasing demand for organic and natural skincare products with ingredients like pumpkin puree, avocado oil, and chamomile. - **Multi-purpose Skincare:** Growing trend of skincare products that can be used on not just the face, but also the neck and décolleté, providing anti-aging benefits and protection. ### Where This Applies - **Beauty and Skincare:** Opportunity for beauty and skincare brands to innovate by incorporating spiced pumpkin, organic/natural ingredients, and multi-purpose functionality. - **Food and Beverage:** Potential for food and beverage brands to expand their product lines into the skincare industry by capturing the comforting scent of spiced pumpkin. - **Organic and Natural Products:** Growing market for organic and natural skincare products that utilize ingredients like pumpkin puree, avocado oil, and chamomile. ## Related on Trend Hunter - [Pumpkin-Inspired Skincare Products](https://www.trendhunter.com/trends/pumpkininspired-skincare.md) - [Pumpkin Spice-Inspired Lip Products](https://www.trendhunter.com/trends/balm-lip-treatment.md) - [Autumnal Liquid Lip Balms](https://www.trendhunter.com/trends/pout-hero.md) - [Pumpkin Spice-Inspired Lip Balms](https://www.trendhunter.com/trends/pumpkin-spice-latte-lip-balm.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Comforting Chocolate-Beverage-Inspired Masks](https://www.trendhunter.com/trends/hot-cocoa-lip.md) - [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md) - [Cranberry-Inspired Beauty Masks](https://www.trendhunter.com/trends/lip-eye-mask.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md)