# Pumpkin Frozen Coffees Rita's Italian Ice & Frozen Custard is Serving Cooling, Comforting Drinks By Laura McQuarrie | Published 2023-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-frozen-coffee References: [patch](https://patch.com/pennsylvania/bensalem/pumpkin-cold-brew-frozen-coffee-introduced-ritas)  [Rita's](https://www.trendhunter.com/trends/peppermint-cold-brew-frozen-coffee) Italian Ice & Frozen Custard is expanding its Cold Brew Frozen Coffee lineup with an all-new seasonal treat, Pumpkin Frozen Coffee. As consumers continue to crave [pumpkin spice beverages](https://www.trendhunter.com/trends/double-pumpkin-cold-brew) for that cozy fall feeling, the largest Italian Ice concept in the world is diverging from the traditional hot drinks and introducing a refreshing, pumpkin spice-infused treat, delivering the same comforting flavors in a cool and delightful way. To treat loyal customers as the seasons change, Rita's is giving app users the chance to sign up for a limited time to get a free small frozen coffee reward and try the new Pumpkin Frozen Coffee flavor for free. Alongside its pumpkin-flavored offering, the brand is also serving [Cold Brew Frozen Coffees](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees) in new flavors like Original Cold Brew and Mocha. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 8% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pumpkin Spice Beverages:** As consumers continue to crave pumpkin spice beverages for that cozy fall feeling. - **Seasonal Treats:** Introducing a refreshing, pumpkin spice-infused treat, delivering the same comforting flavors in a cool and delightful way. - **Limited Time Rewards:** Giving app users the chance to sign up for a limited time to get a free small frozen coffee reward and try the new Pumpkin Frozen Coffee flavor for free. ### Who This Affects Most - **Food and Beverage:** Expanding the Cold Brew Frozen Coffee lineup with new seasonal treats like Pumpkin Frozen Coffee. - **QSR (quick Service Restaurants):** Diverging from traditional hot drinks and introducing refreshing and innovative cool beverages. - **Mobile App:** Offering limited time rewards to app users to increase engagement and trial of new flavors. ## Related on Trend Hunter - [Pumpkin Cold Brew Coffees](https://www.trendhunter.com/trends/pumpkin-cold-brew-frozen-coffee.md) - [Custard-Based Frozen Coffees](https://www.trendhunter.com/trends/cold-brew-frozen-coffee-drinks.md) - [Minty Holiday Blended Coffees](https://www.trendhunter.com/trends/peppermint-cold-brew-frozen-coffee.md) - [Cookie-Infused Frozen Coffees](https://www.trendhunter.com/trends/new-cold-brew-frozen-coffee.md) - [Witchy Frozen Dessert Menus](https://www.trendhunter.com/trends/brewberry-italian-ice.md) - [Frozen Fall Beverages](https://www.trendhunter.com/trends/pumpkin-spice-cappy.md) - [Holiday Season Milkshake Menus](https://www.trendhunter.com/trends/ritas-milkshakes.md) - [Festive Hot Cocoa Custards](https://www.trendhunter.com/trends/frozen-hot-cocoa-gelati.md) - [Ready-to-Pour Cold Pumpkin Lattes](https://www.trendhunter.com/trends/pumpkin-pie-spice-iced-coffee.md)