# Vitamin-Packed Pumpkin Masks Summer Fridays' Pumpkin Face Mask Exfoliates, Hydrates and Brightens By Laura McQuarrie | Published 2018-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-face-mask References: [byrdie](https://www.byrdie.com/summer-fridays-overtime-mask) & [summerfridays](https://summerfridays.com/products/overtime-mask2) As a follow-up to the Jet Lag Mask, Summer Fridays is now introducing an all-new pumpkin face mask product just in time for the arrival of autumn. The Summer Fridays Overtime Mask is vegan, cruelty-free and made in the United States without phthalates, surfactants, petrolatums, BHT, BHA or silicones. Pumpkin is a key ingredient in the formula and it helps to nourish the skin with Vitamins A, K and C, as well as hydrate, brighten, exfoliate the skin with apricot seed powder and soothe it with oat kernel protein. The brand recommends following up a treatment of the Overtime Mask with the ultra-hydrating Jet Lag Mask to further revive the skin and leave it looking luminous. As well as being a blogger-created skincare range, Summer Fridays also appeals to the Millennial [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) user with its aesthetically pleasing packaging. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vitamin-infused Skincare:** Opportunity for disruptive innovation in developing skincare products enriched with vitamins to target specific skin concerns. - **Cruelty-free Beauty:** Opportunity for disruptive innovation in using non-animal testing methods and developing vegan products to appeal to eco-conscious consumers. - **Aesthetic Packaging:** Opportunity for disruptive innovation in designing visually appealing packaging that appeals to Millennial and Gen Z consumers who value Instagram-worthy products. ### Who This Affects Most - **Skincare Industry:** Opportunity for disruptive innovation in developing new products with natural and organic ingredients to cater to consumers looking for clean beauty options. - **Cosmetics Industry:** Opportunity for disruptive innovation in creating cosmetic products with additional skincare benefits to appeal to consumers looking for multi-functional beauty products. - **Social Media Marketing Industry:** Opportunity for disruptive innovation in utilizing social media to create visually appealing posts and campaigns that resonate with Millennial and Gen Z consumers who value aesthetic and social media presence. ## Related on Trend Hunter - [Pumpkin-Inspired Skincare Products](https://www.trendhunter.com/trends/pumpkininspired-skincare.md) - [Awakening Undereye Patches](https://www.trendhunter.com/trends/jet-lag-eye-patches.md) - [Retinoid-Infused Night Serums](https://www.trendhunter.com/trends/summer-fridays-1.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Two-Step Hydrating Skincare](https://www.trendhunter.com/trends/mist-hydrate-duo.md) - [Skincare-Inspired Gelatos](https://www.trendhunter.com/trends/blue-matcha-gelato.md) - [Autumnal Liquid Lip Balms](https://www.trendhunter.com/trends/pout-hero.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Pumpkin-Inspired Topical Creams](https://www.trendhunter.com/trends/retinol-neck-cream.md)