# Pureed Pumpkin Cocktails The Simply Squash Beverage Boasts Notes of Maple Syrup and Rich Rum By M | Published 2015-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-cocktails References: [eater](http://www.eater.com/drinks/2015/10/13/9259099/pumpkin-cocktails) & [thecornerofficedenver](http://thecornerofficedenver.com/) The Corner Office Restaurant + Martini Bar is an eatery located in Denver that is serving up Simply Squash pumpkin cocktails to foodies during the fall season. The fruity drink contains a variety of [staple fall flavors](https://www.trendhunter.com/trends/fall-pumpkin-spice-trio) to create a drink that might remind one of pumpkin pie infused with rum. The Simply Squash is an alcoholic take on [popular pumpkin drinks](https://www.trendhunter.com/trends/pumpkin-spice-cappy) seen throughout the autumnal months. The cocktail features a rum base infused with maple syrup, bitters and lemon. To that, [pumpkin puree](https://www.trendhunter.com/trends/almond-pumpkin-spice) is added to give the drink a rich flavor and rustic orange color and egg whites to create a frothy texture. The cocktail is then served with accompanying spices and served in a wide brim glass. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fall-themed Cocktails:** There is a growing demand for innovative, fall-themed cocktails that feature traditional flavors and ingredients associated with the fall season. - **Pumpkin-based Beverages:** Pumpkin puree is becoming a popular ingredient, not only in baked goods, but also in beverages including cocktails, lattes and smoothies. - **Cocktails with Unique Textures:** Innovation in the food and beverage industry is leading to the development of new methods to create unique cocktail textures, such as those achieved with egg whites and other ingredients. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can use pumpkin puree and other seasonal ingredients to create new and innovative products, such as pumpkin-based cocktails. - **Hospitality:** Bars and restaurants can attract customers by offering fall-themed cocktails, like Simply Squash, that feature traditional fall flavors and unique textures. - **Alcohol:** Alcohol companies can innovate by developing new products, such as pumpkin-infused rums, that capitalize on the growing popularity of fall flavors and ingredients. ## Related on Trend Hunter - [Spiced Pumpkin Martinis](https://www.trendhunter.com/trends/pumpkin-spice-espresso-martini.md) - [Pumpkin Spice Bourbon Cocktails](https://www.trendhunter.com/trends/pumpkin-spice-old-fashioned.md) - [Autumnal Boozy Whipped Creams](https://www.trendhunter.com/trends/pumpkin-spice-whipshots.md) - [Seasonal Jack-O-Lantern Liqueurs](https://www.trendhunter.com/trends/pumpkin-potion-liqueur.md) - [Juicy Fall-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/simply-spiked-cranberry.md) - [Pumpkin Spice-Flavored Alcohols](https://www.trendhunter.com/trends/pumpkin-spice-liqueur-1.md) - [Immunity-Enhancing Pumpkin Smoothie](https://www.trendhunter.com/trends/perfectly-pumpkin-plus-smoothie.md) - [Fall-Dessert Inspired Smoothies](https://www.trendhunter.com/trends/pumpkin-pie-smoothie.md) - [Organic Fast-Casual Pumpkin Menus](https://www.trendhunter.com/trends/clean-juice-autumn-menu.md)