# Decadent Chocolate Pumpkins Maison du Chocolat's Pumpkin Chocolate Makes Halloween Upscale By Laura McQuarrie | Published 2015-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-chocolate References: [forbes](http://www.forbes.com/sites/sherrienachman/2015/10/13/the-greatest-halloween-treats-for-grown-ups/) & [lamaisonduchocolat](http://www.lamaisonduchocolat.com/en/actualite/halloween-collection-117) In preparation for the Halloween season this year, [Maison du Chocolat](https://www.trendhunter.com/trends/the-mot-serve) created an elegant pumpkin chocolate. The handmade 'Spooky Chocolate Pumpkins' are made with a blend of both milk and dark chocolate, with a filling of chocolate-covered almonds and Rochers Suisses. To give consumers even more options to enjoy, the pumpkins are also available in nut-free versions. Although Halloween is often associated with inexpensive candies and poor-quality chocolate for kids, Maison du Chocolat is reshaping this thinking, all the while putting a grown-up spin on indulgent chocolate treats. The shaping and structure of the pumpkin chocolate is almost reminiscent of a [chocolate Easter egg](https://www.trendhunter.com/trends/ferrero-rocher-easter-range), which shows that there is plenty of inspiration to glean from other seasons when trying to come up for inspiration for a new type of holiday treat. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Upscale Halloween Treats:** Maison du Chocolat's pumpkin chocolate elevates Halloween indulgences with high-quality ingredients and elegant design. - **Reinventing Holiday Treats:** Maison du Chocolat's pumpkin chocolate shows the potential to reimagine traditional holiday treats, drawing inspiration from different seasons. - **Allergen-free Options:** Maison du Chocolat's nut-free versions of their pumpkin chocolates tap into the growing demand for allergen-free products. ### Who This Affects Most - **Gourmet Chocolate:** The gourmet chocolate industry can explore new opportunities by creating high-end, themed treats for holidays. - **Holiday Confections:** The holiday confectionery industry could benefit from reinventing traditional treats to appeal to a more sophisticated audience. - **Allergen-free Food:** The allergen-free food industry can foster innovation by providing more options for consumers with dietary restrictions during holidays. ## Related on Trend Hunter - [Flavorful Fall-Enthused Chocolates](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites.md) - [High-End Halloween Candy Collections](https://www.trendhunter.com/trends/hotel-chocolat-halloween-collection.md) - [Pumpkin-Inspired Chocolate Treats](https://www.trendhunter.com/trends/chocolove-pumpkinshaped-bites.md) - [Artisanal Halloween Chocolates](https://www.trendhunter.com/trends/2024-halloween-collection.md) - [Gourmet Halloween-Themed Chocolates](https://www.trendhunter.com/trends/gourmet-halloweenthemed-chocolates.md) - [Spooky Specialty Chocolate Products](https://www.trendhunter.com/trends/delysia-chocolatier.md) - [Decadent Fall-Inspired Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate.md) - [Artisan-Quality Halloween Desserts](https://www.trendhunter.com/trends/tous-les-jours-spooky-delights.md) - [Break-Apart Pumpkin Spice Chocolates](https://www.trendhunter.com/trends/creme-de-pumpkin-spice-chocolate-orange.md)