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# Autumnal Pumpkin Brittles
The Trader Joe's Pumpkin Seed Brittle is a Festive Fall Snack

By M | Published 2015-10-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-brittle
References: [bakeat350.blogspot](http://bakeat350.blogspot.ca/2015/10/trader-joes-pumpkin-seed-brittle-review.html) & [bakeat350.blogspot](http://bakeat350.blogspot.ca)

[Trader Joe's](https://www.trendhunter.com/trends/pumpkin-spiced-teeny-tiny-pretzels) has released a festive Pumpkin Seed Brittle that offers the classic sweet treat infused with fresh fall flavors and produce. The brittle features many ingredients you'd find in a pumpkin pie making it a great alternative sweet for those that want to try something a bit different.

Brittle usually features a caramel crust filled with toppings such as nuts or chocolate. This pumpkin version by Trader Joe's features a mixture of salty and sweet flavors. The caramel is peppered with pumpkin seeds and topped with a spiced pumpkin sugar coating making this a crunchy but very sugary dessert. The pieces are broken up into single-servings making the brittle ideal for sharing. With the high content of sugar in this dessert, it is ideal to have one or two pieces.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 20% | Activity: 41% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Festive Fall Snacks:** Food and beverage companies can create unique, seasonal snacks with traditional fall flavors to attract holiday consumers.
- **Alternative Sweet Treats:** Confectionery companies can innovate by using non-traditional ingredients in sweets to offer consumers a healthier option.
- **Single-serving Treats:** Companies can appeal to consumers who are looking for portion control by packaging their treats in smaller, single-serving sizes.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can capitalize on seasonal flavors to create limited-time offerings that generate excitement among consumers.
- **Confectionery:** Confectionery companies can create new and innovative sweet treats that cater to health-conscious consumers.
- **Packaging:** The packaging industry can help companies appeal to consumers who are looking for portion control by designing and producing smaller, single-serving packaging for food products.

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