# Spooky Pumpkin Lagers The Natt-o-Lantern Pumpkin Beer is Infused with the Festive Fall Flavors By M | Published 2014-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-beer References: [firstwefeast](http://firstwefeast.com/drink/pumpkin-spiced-natty-light-is-real/) & [naturallight](http://www.naturallight.com/) Beer company Natural Light has created a festive fall pumpkin beer flavor for drinkers to enjoy this autumn season. Inspired by the tastes of fall and upcoming Halloween, this pumpkin beer is a limited edition drink only around for a short amount of time. Natural Light, also sometimes known as Natty Light, is a lighter lager brewed by the [Anheuser-Busch](https://www.trendhunter.com/trends/busch-light-turkey-brew) company that is often enjoyed by college students. While the food industry receives a festive injection of pumpkin spice flavorings in everything from greek yogurt to Oreos, the Natt-o-Lantern beer offers consumers the chance to experience a light lager filled with pumpkin notes. The Natt-o-Lantern beer comes packaged in a [spooky orange box](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-) covered with the villainous face of a grinning jack-o-lantern. Each package contains 30 beers so grab some friends and get ready to celebrate the arrival of autumn. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pumpkin-flavored Beers:** Opportunity to create more innovative beer flavors that cater to festive seasons and celebrations such as Halloween and Thanksgiving. - **Limited Edition Beverages:** Opportunity to create more excitement around brands/products by making them available for a short period of time or seasonally, building up consumer anticipation. - **Holiday-inspired Food and Beverage:** An opportunity to leverage seasonal/holiday-based flavors and packaging designs (e.g. Halloween) to make products more attractive to consumers during festive periods. ### Where This Applies - **Brewing Industry:** Breweries can capitalize on seasonal flavors and limited edition releases to create more excitement around their products while building brand loyalty and differentiation. - **Food and Beverage Industry:** Food and beverage companies can create more seasonal and holiday-inspired flavors and designs for their products to keep up with the festive trend and stand out in the market. - **Packaging Industry:** Packaging companies can leverage the festive themes and design packaging and labels around them to attract consumers and enhance product appeal. ## Related on Trend Hunter - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Pumpkin Latte Blonde Beers](https://www.trendhunter.com/trends/latte-blonde-beer.md) - [Autumnal Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ale.md) - [Halloween-Inspired Pumpkin Beers](https://www.trendhunter.com/trends/possessed-pumpkin-beer.md) - [Seasonal Retailer Beers](https://www.trendhunter.com/trends/haunted-harvest-pumpkin-spice-ale.md) - [Aromatic Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ales.md) - [Seasonal Jack-O-Lantern Liqueurs](https://www.trendhunter.com/trends/pumpkin-potion-liqueur.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Autumnal Sparkling Waters](https://www.trendhunter.com/trends/honey-pumpkin-sparkling-water.md)