# 80s House Music for Marketing The Nokia 5800 Commercial Pumps Up The Volume By Vincent Salera | Published 2009-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pump-up-the-volume-nokia-5800-ad-uses-iconic-music-and-neon-lights-to-get-a References: [coloribus](http://www.coloribus.com/paedia/reels/2009/03/16/544802/) Pump up the volume, pump up the volume! How could you go wrong by choosing this iconic song to help promote the new [Nokia](https://www.trendhunter.com/trends/nokia-6310) 5800 'Big Sound' Touch Screen mobile phone? The addition of the blue neon lighting certainly gives this new phone “sex appeal.” The commercial was created by advertising agency [Wieden +](https://www.trendhunter.com/trends/trigger-the-taste) Kennedy London with creative direction by Pat McKay and Feh Tarty. **Implications** - The featured commercial shows off the slender Nokia phone in all of its musical glory. The commercial used a "pre-visualisation" to operate motion control cameras and add the animated stripes to the short video. The idea for the commercial was to make it look like someone was putting a playlist together "on the new Nokia tube handset." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 7% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Iconic Song Marketing:** Using well-known songs from previous eras to promote products or services creates a nostalgic appeal and grabs consumers' attention. - **Interactive Phone Commercials:** Creating commercials that showcase the features of a phone through visually appealing and engaging animations can attract consumers. - **Nokia Tube Handset:** Promoting the unique features of the Nokia 5800 'Big Sound' Touch Screen mobile phone, such as the slender design and the interactive playlist feature, can appeal to music lovers and tech-savvy individuals. ### Industries Being Reshaped - **Mobile Phone Manufacturing:** Mobile phone manufacturers can leverage iconic songs and interactive commercials to promote their latest phone models and stand out in the competitive market. - **Advertising and Marketing:** The advertising and marketing industry can create engaging and visually appealing commercials by incorporating animations and well-known songs, effectively promoting products or services. - **Music Streaming Services:** Music streaming services can partner with mobile phone manufacturers to create immersive promotional campaigns that showcase the seamless integration between the phone and the music streaming platform. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Rap-Themed Cider Campaigns](https://www.trendhunter.com/trends/straight-outta-crumpton.md) - [Millennium-Inspired Cellphones](https://www.trendhunter.com/trends/nokia-phones.md) - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Modernized Millennium Cellphones](https://www.trendhunter.com/trends/nokia-3210.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md)