# Mobile Bread Boutiques Pump Street Bakery's Food Truck Offers Meals On the Go By Jana Pijak | Published 2015-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pump-street-bakery References: [behance.net](https://www.behance.net/gallery/1358681/Pump-Street-Bakery-Real-bread-slow-food) & [pumpstreetbakery](http://www.pumpstreetbakery.com/) Pump Street Bakery's brand identity and mobile cafe have made it a household name in Suffolk, England. Founded by a father and daughter duo, the bakery and cafe is synonymous with rustic branding -- illustrated with a cursive logo that adorns its shop facade, [food packaging](https://www.trendhunter.com/trends/higgidy-1) and even its vintage food truck. In addition to being situated in an aged brick home that boasts a bright pink facade, Pump Street Bakery also opened up a [mobile bread boutique and coffee shop](https://www.trendhunter.com/trends/caf-delice-coffee-concept) that offers baked goods and morning brew on the go. The mobile cafe is set up in a [retro food truck](https://www.trendhunter.com/trends/permanent-food-truck) that has been refashioned with modern amenities. Its branding was created by designer Amy Joyce and even received a Wallpaper* magazine win for "Best Chocolate" in the publication's 2014 'Design Awards' issue. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rustic Branding:** Opportunity for businesses to incorporate rustic branding elements into their identities for a unique and nostalgic appeal. - **Mobile Food Trucks:** Disruptive innovation opportunity for food and beverage businesses to adopt mobile food trucks as a convenient and on-the-go dining option. - **Branded Food Packaging:** Opportunity for companies to create cohesive and visually appealing branding experiences through food packaging design. ### Who This Affects Most - **Bakery and Cafe:** Innovative opportunities for bakery and cafe businesses to expand their reach and cater to a mobile customer base with the introduction of mobile bread boutiques. - **Food and Beverage:** Disruptive innovation opportunity for the food and beverage industry to embrace the concept of mobile food trucks and provide convenient dining options in various locations. - **Design and Branding:** Opportunity for designers and branding agencies to create impactful brand identities and packaging experiences for businesses in the food and beverage industry. ## Related on Trend Hunter - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Lebanese Food-Inspired Bakery Designs](https://www.trendhunter.com/trends/common-breads.md) - [Artisanal Bread Delivery Services](https://www.trendhunter.com/trends/bakehouse-bread-co.md) - [Exquisite Bakery Designs](https://www.trendhunter.com/trends/pastis-de-belm.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md) - [Retro Japanese-Inspired Cafe Designs](https://www.trendhunter.com/trends/postcard-bakery.md) - [Iconic Cupcake Brands](https://www.trendhunter.com/trends/crumbs-cupcakes.md) - [Speedy Baked Goods Deliveries](https://www.trendhunter.com/trends/gopuff-the-bakery.md) - [French Foodservice Bakery Products](https://www.trendhunter.com/trends/la-boulangerie-premium-bakery.md)