# Toothpaste Pump Packaging Gleem Toothpaste's Brand Identity is Vibrant and Convenient By Jana Pijak | Published 2015-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pump-packaging References: [behance.net](https://www.behance.net/gallery/15043065/Gleem-Toothpaste) Texan designer Rachel Albers conceived Gleem toothpaste's clever brand identity -- a re-design that features [vibrant graphics](https://www.trendhunter.com/trends/happy-brush) and convenient pump packaging. Synonymous with hand creams and lotions, pump packaging ensures one is using just the right amount of product and not wasting a container's contents. Mixing artful graphics, [recyclable packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation) and a convenient pump mechanism, designer Rachel Albers creates toothpaste containers that are both visually striking and convenient. While cosmetics and perfumes are known for their elegant design -- one consumers are proud to display on their vanity -- oral care products are often left simple and clinical in their look and feel. This toothpaste's packaging is chic enough to place next to a designer perfume or hand lotion and features a handy pump dispenser that reduces product waste. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Toothpaste Packaging:** Opportunity to create toothpaste packaging that is visually appealing, like designer perfumes or hand lotions. - **Convenient Pump Mechanism:** Chance to incorporate a pump dispenser into toothpaste packaging to reduce product waste. - **Artful Graphics in Oral Care:** Potential to introduce artistic graphics into the traditionally plain and clinical design of oral care products. ### Where This Applies - **Cosmetics:** Cosmetics industry could adopt pump packaging for various products, enhancing convenience for consumers. - **Packaging:** Packaging industry can explore the use of artful graphics and pump mechanisms in oral care products to differentiate their offerings. - **Consumer Goods:** Companies in the consumer goods sector can leverage vibrant toothpaste packaging to attract customers and enhance brand identity. ## Related on Trend Hunter - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Millennial-Targeted Toothpaste](https://www.trendhunter.com/trends/sensodyne-nourish.md) - [Toothpaste-Dispensing Toothbrushes](https://www.trendhunter.com/trends/onedone.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Dual-Action Oral Care Foams](https://www.trendhunter.com/trends/foamgle.md) - [Paper-Made Oral Care Packaging](https://www.trendhunter.com/trends/toothbrush-packaging.md)