# Inflated Brand Identities Pump Energy Drink Packaging is Given a Bold and Powerful Boost By Amelia Roblin | Published 2012-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pump-energy-drink-packaging References: [lovelypackage](http://lovelypackage.com/pump/) & [crtr.ru](http://crtr.ru/) The name that was chosen for this beverage is already sufficiently supercharged and does very well to represent the nature of the product within. Pump Energy Drink packaging enhances the brand identity further with a simple, punchy and direct image that clearly exemplifies the name. The Character Agency of Russia came up with this captivating concept that features a basic handle with a vertical shaft beneath it. This symbol is illustrated in a block of black ink and the upper half of the pop can is covered in a bright yellow. The contrast between the two hues makes the container especially visually impactful. Text does not clutter Pump Energy Drink packaging and is frankly unnecessary. Bold and straightforward, this image alone is most effective. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Bold and Direct Packaging:** Opportunity for brands in various industries to simplify their packaging design by using bold and direct images. - **Contrasting Color Schemes:** Trend for products across industries to employ contrasting color schemes to create visually impactful packaging. - **Minimalist Branding:** Opportunity for brands in the beverage industry and beyond to embrace minimalist branding by removing unnecessary text from packaging. ### Sectors Adopting This - **Beverage:** Opportunity for beverage companies to enhance their brand identities with bold and direct packaging design. - **Consumer Goods:** Trend for consumer goods companies to use contrasting color schemes in packaging to attract attention and create a strong brand identity. - **Graphics and Design:** Opportunity for graphic design agencies and designers to capitalize on the trend of minimalist branding in packaging design. ## Related on Trend Hunter - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Summer-Driven Energy Drinks](https://www.trendhunter.com/trends/pwrbru.md) - [High-Caffeine Energy Cans](https://www.trendhunter.com/trends/pwr-bru.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md)