# Steamy Sportswear Campaigns The Puma Love Run Campaign Was a Daring Dash of a Marketing By Jordan M | Published 2011-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pumas-love-run References: [likecool](http://www.likecool.com/Start_Training--AD--Gear.html) & [adsoftheworld](http://adsoftheworld.com/media/print/puma_love_run_position_1) The provocative undertones of [Ogilvy's](https://www.trendhunter.com/trends/vaseline-world) Puma Love Run campaign aren't hard to pick up on, but that is undoubtedly what lead to the campaign being as successful as it was. Meant to advertise Puma's [Valentine's weekend event](https://www.trendhunter.com/trends/durex-afterglow-campaign) in Australia, the 'Puma Love Run' campaign combined a [sexualized print and video message](https://www.trendhunter.com/trends/axe-campaign) in order to get people talking. The commercial itself was especially explicit, particularly as the entire clip is punctuated with heavy breathing that is not, as the commercial reveals, the result of *running*. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Provocative Marketing:** With the success of Puma's Love Run campaign, there is an opportunity for brands to explore sexualized and daring advertising to generate buzz and get people talking. - **Event-based Advertising:** Puma's Love Run campaign demonstrated the potential of creating marketing campaigns around specific events or holidays to drive engagement and increase brand awareness. - **Explicit Content:** The use of explicit content, such as heavy breathing in Puma's Love Run commercial, can be a disruptive innovation opportunity for brands looking to push boundaries and create memorable advertising experiences. ### Who This Affects Most - **Sportswear:** The sportswear industry can leverage provocative marketing and event-based advertising to promote new product launches or build excitement around limited-time offers. - **Marketing and Advertising:** Marketing and advertising agencies can explore the use of explicit content and daring campaigns to help brands create a strong impact and generate viral buzz. - **Media and Entertainment:** The media and entertainment industry can study the success of Puma's Love Run campaign as a blueprint for creating edgy and attention-grabbing content to capture audience attention. ## Related on Trend Hunter - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Singles-Only Running Events](https://www.trendhunter.com/trends/singlesonly-running-event.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Trailblazing Sports Podcasts](https://www.trendhunter.com/trends/go-wild-podcast.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)