# Gamer-Specific Clothing Collaborations Puma's Cloud 9 Collaboration Will Feature Technical Wear By Ell Smith | Published 2020-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pumas-cloud-9 References: [hypebae](https://hypebae.com/2020/9/puma-cloud-9-esports-release-fashion-apparel-collection) [Puma's](https://www.trendhunter.com/trends/puma-5) Cloud 9 collaboration marks the brand's continued efforts to be recognized as a force in the eSports world, offering apparel that's practical, technical and stylish. Its latest line focuses on performance, offering wind breakers, hoodies, T-shirts, hats, pants and more. To push the sports-forward aesthetic, these items arrive in team colors. eSports apparel has been popularized in the past few years as gaming platforms grow and serve as a space for brands to advertise. Recently, [Champion](https://www.trendhunter.com/trends/champion-1) launched a [Gamer-specific apparel line](https://www.trendhunter.com/trends/flyquest-1) that enables streamers to comfortably sport technical loungewear. Puma's entrance into this space marks a continued growth, as nearly all activewear brands are recognizing the importance of the eSports world. Puma's Cloud 9 collaboration will be revealed later this year. Image Credit: Puma, Cloud 9 ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 61% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Esports Apparel:** The rise of gaming platforms presents an opportunity for apparel brands to develop practical and stylish clothing for gamers to wear. - **Performance Wear:** There is a growing opportunity for companies to develop performance wear specifically for gamers, featuring technical materials and comfortable designs. - **Collaborative Clothing Lines:** Collaborating with established gaming groups and teams presents opportunities for brands to tap into the growing eSports industry and reach a wider audience. ### Where This Applies - **Activewear:** Activewear companies can leverage the growth of eSports to expand their product lines and reach a new market. - **Gaming:** The rise of eSports means there are opportunities for companies within the gaming industry to collaborate with apparel brands and offer their fans designer clothing. - **Fashion:** The intersection of fashion and gaming creates a new space for innovative apparel designers to develop unique clothing lines catering to the needs of gamers. ## Related on Trend Hunter - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Collaboration Clothing-Branded Gaming Devices](https://www.trendhunter.com/trends/razer-evisu-collection.md) - [Esports Wearable Sponsorships](https://www.trendhunter.com/trends/oxygen-esports.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Gaming-Inspired Apparel](https://www.trendhunter.com/trends/10th-anniversary.md) - [Luxury Gaming Capsules](https://www.trendhunter.com/trends/balenciaga-x-pubg.md)