# Video Game-Inspired Footwear PUMA Collaborates with Hit Nintendo Game Animal Crossing By Francesca Mercurio | Published 2021-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/puma References: [finance.yahoo](https://finance.yahoo.com/news/puma-animal-crossing-collab-090628057.html) [PUMA](https://www.trendhunter.com/trends/puma-5) is releasing a footwear and apparel collection inspired by [Nintendo's](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique) Animal Crossing: New Horizons sim game. The clothing giant has informed its new collection based on the colors, characters, and aesthetics of Animal Crossing. PUMA originally announced a sneak peek of this upcoming collection on [Twitter](https://www.trendhunter.com/trends/animal-crossing-1), and subsequently, images of the collaboration began circulating. Among the many pieces to launch is the Animal Crossing x PUMA Wild Rider sneaker. The shoe is a supportive walking shoe with a soft and pastel aesthetic. Light hues of blue, turquoise, and whites make up the design. The collaboration also features a light green hoodie with illustrations of each game character printed on the back. Animal Crossing: New Horizons was ranked the third biggest selling game of 2020 and makes for an exciting and highly-anticipated collaboration. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 21% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Video Game Fashion Collaborations:** Fashion brands are collaborating with video game franchises to create clothing and footwear collections inspired by popular games. - **Nostalgia Marketing:** Brand collaborations with beloved video game franchises are aimed at evoking nostalgia in consumers and creating a sense of community. - **Gaming Lifestyle Influences Fashion:** The popularity of video gaming culture is influencing fashion and apparel choices, inspiring new designs and trends. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can explore new markets and audiences by collaborating with popular video game franchises for branded collections. - **Gaming and Entertainment:** Video game companies can expand their brand and generate new revenue streams through collaborations with fashion and apparel brands. - **Marketing and Advertising:** Nostalgia marketing is a growing trend that can be leveraged by marketing and advertising professionals to create emotional connections with consumers and build brand affinity. ## Related on Trend Hunter - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Online Game-Inspired Footwear](https://www.trendhunter.com/trends/crocs-x-fortnite-collection.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [TV Show-Inspired Sneakers](https://www.trendhunter.com/trends/squid-game-palermo.md) - [Video Game-Inspired Summer Footwear](https://www.trendhunter.com/trends/shadow-classic-clog.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Speedy Video Game-Inspired Sneakers](https://www.trendhunter.com/trends/sonic-the-hedgehog-x-reebok.md) - [Mismatched Creature Feature Sneakers](https://www.trendhunter.com/trends/puma-x-gremlins-collection.md)