# Travel-Inspired Celebrity Capsules PUMA x XO Craft a Second Joint Capsule Merging The East & West By Amy Duong | Published 2018-02-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/puma-x-xo References: [hypebeast](https://hypebeast.com/2018/2/puma-xo-spring-summer-2018-lookbook-video) & [ca.puma](http://ca.puma.com/en_CA/collections/select/puma-x-xo) [PUMA](https://www.trendhunter.com/trends/effortlessly-cool) x XO collectively create a second collection for Spring/Summer 2018, drawing a strong influence from travels and culture. The sportswear series blends cultural influences from the East and West to represent The Weeknd's constant jet-setting lifestyle. It translate through the merge of various stylistic themes, timeframe influences, and cultural details. The images and campaign video show the [PUMA x XO sportwear pieces](https://www.trendhunter.com/trends/aries-and-puma) that take on a subtle militaristic style. Some standout items from the collection is the half-zip pullover sweater coated in a red color palette and the black embroidered jacket. The sneakerboots are another notable piece, merging together a sneaker silhouette with a more rugged boot look. It has a gum-hued sole foundation and a all black upper on top. Image Credit: PUMA x XO ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 9% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Travel-inspired Fashion:** Opportunity for clothing and accessory brands to create collections inspired by cultural influences from different regions. - **Militaristic Style:** Chance for fashion brands to explore the combination of militatry-inspired designs with athletic wear. - **Hybrid Footwear:** Potential for sportswear companies to merge sneaker and boot styles to create hybrid footwear options. ### Where This Applies - **Athletic Wear:** Growing market for brands to create sportswear pieces that incorporate cultural influences into their designs. - **Fashion:** Opportunity for clothing brands to experiment with the combination of military and athletic wear styles. - **Footwear:** Trend towards hybrid footwear styles opens up possibilities for sportswear companies to explore new design options. ## Related on Trend Hunter - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md) - [Film-Inspired Sneaker Capsules](https://www.trendhunter.com/trends/et-series.md) - [Shimmery New Year-Inspired Streetwear](https://www.trendhunter.com/trends/hajime-sorayama-2.md) - [Cultural Sports Collaboration](https://www.trendhunter.com/trends/world-series-collection.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md)