# Fast Food-Crafted Sneakers White Castle Just Released the New PUMA x White Castle RS-X sneaker By Katherine Pendrill | Published 2022-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/puma-x-white-castle-rsx-sneaker References: [chewboom](https://www.chewboom.com/2022/03/15/white-castle-reveals-new-slider-inspired-sneaker-in-partnership-with-puma/) You can now wear your love of White Castle proudly with the launch of the new [PUMA](https://www.trendhunter.com/trends/scoot-zero) x White Castle RS-X sneaker. White Castle recently teamed up with the sneaker and sports brand Puma to create a limited-edition, slider-inspired sneaker. The new kicks feature a subtle nod to the iconic fast food brand with a orange, tan, and brown color palette inspired by White Castle’s famed Cheese Sliders. There are also several other nods to the brand like a pattern of grilled onions on the inner footbed, the brand's logo and the slogan "What you Crave” on the tongue, and even a 5¢ printed near the top lace eyelet (a reference to the cost of a White Castle burger in 1921). PUMA x White Castle RS-X sneakers are currently available from Puma, [Champs Sports](https://www.trendhunter.com/trends/champslyses-cocktail), and [Foot Locker](https://www.trendhunter.com/trends/hoops-lives-here). Image Credit: White Castle ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Brand Collaboration Sneakers:** Brands from different industries collaborate on limited-edition sneakers for consumers. - **Fast Food-inspired Fashion:** Fast food chains use their brand to promote their products via fashion collaborations. - **Customized Food Brand Merchandise:** Fast food chains offer customized branded merchandise to create a deeper connection with their customers. ### Industries Being Reshaped - **Fast Food:** Fast food chains collaborate with fashion brands to expand their marketing efforts. - **Fashion:** Fashion brands collaborate with fast food chains to create new and unique products. - **Food Merchandising:** Fast food chains offer branded merchandise to create new revenue streams and deeper connections with customers. ## Related on Trend Hunter - [Collaborative QSR Sneaker Styles](https://www.trendhunter.com/trends/white-castle-x-heelys-sneakers.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md) - [QSR Burger Bites](https://www.trendhunter.com/trends/castle-bites.md) - [Hamburger NFT Collabs](https://www.trendhunter.com/trends/sliderverse-nft.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Festive QSR Merch Collections](https://www.trendhunter.com/trends/white-castle-house-of-crave.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Onion Ring-Topped Sliders](https://www.trendhunter.com/trends/bacon-ranch-chicken-ring-slider.md) - [Cheese-Filled Snack Burgers](https://www.trendhunter.com/trends/double-cheese-sliders.md)