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# Artful Sportswear Collaborations
The PUMA x Todd James Fall/Winter 2013 Collection is Cartoon-Clad

By Jana Pijak | Published 2013-09-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/puma-x-todd-james-fallwinter-2013
References: [fuckingyoung.es](http://fuckingyoung.es/puma-x-todd-james-fallwinter-2013/) & [puma](http://www.puma.com/)

The [PUMA](https://www.trendhunter.com/trends/pampuma-bioverse) x Todd James Fall/Winter 2013 collaboration collection marries the worlds of [art and athletics](https://www.trendhunter.com/trends/under-armour-x-joshua-vides). Collaborating with the famed New York city artist, legendary sportswear label PUMA launches its [limited edition line](https://www.trendhunter.com/trends/crossover-collection) of custom-printed statement tees and sweaters that evoke an urban feel.

Clad in a slew of Todd James' prints, the collection's bold tops feature animalistic imagery, graffiti logo designs and bikini girl graphics just to name a few.

The PUMA x Todd James Fall/Winter 2013 collection is sure to get one noticed thanks to the artist's eye-catching and witty graphics. This brightly colored line of sportswear pays tribute to native New York city imagery and embraces a vivid aesthetic that looks to street art as its main inspiration.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 52% | Activity: 45% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Artful Sportswear Collaborations:** This trend explores the fusion of art and athleticwear, creating unique and eye-catching designs.
- **Limited Edition Custom-printed Apparel:** The rise of limited edition clothing lines allows brands to offer exclusive and collectible pieces to consumers.
- **Urban Street Art Influence:** The incorporation of street art into fashion opens up opportunities for edgy and urban-inspired designs.

### Who This Affects Most

- **Fashion:** Fashion brands can take advantage of collaboration opportunities with artists and explore the fusion of art and sportswear.
- **Athleticwear:** Athleticwear brands can tap into the trend of limited edition and custom-printed apparel to differentiate themselves in the market.
- **Art and Design:** Artists and designers can explore the intersection of art and fashion, creating unique and vibrant pieces for consumers.

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- [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md)
