# Kid Shoe Design Contests Puma X Sesame Street Has Challenged Kids with a Social Media Challenge By Ell Smith | Published 2018-03-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/puma-x-sesame-street References: [hypekids](https://hypekids.com/2018/3/puma-sesame-street-collaboration-design-contest-how-to-enter?utm_source=InternalHBtoHKids&utm_medium=referral&utm_campaign=InternalHBtoHKidslinks) Parents looking to dress their child in the most stylish offerings should look no further than the recently announced PUMA [X Sesame Street](https://www.trendhunter.com/trends/reebok-x-sesame-street) collaboration, which combines comfort with [adorable child-focused design](https://www.trendhunter.com/trends/deichmann-x-bluey). The announcement coincides with the 50th anniversary of the beloved children's show and to make matters more engaging, the brand has challenged kids to [draw the future shoes' packaging](https://www.trendhunter.com/trends/sesame-workshop). Entries for the contest can be uploaded to social media using the hashtag #PUMAxSesameStreet, and tagging @PUMAsportstyle and @hypekids. Participants can draw anything they wish, whether it be their favorite cartoon character, or a preferred hobby, food or activity. The winners will be announced on April 2nd, and the shoes will be launched this summer. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Contests:** Utilizing social media platforms to engage consumers in interactive design challenges, fostering creativity and brand participation. - **Collaborative Design:** Involving consumers, especially children, in the design process to create unique and personalized products. - **Brand-children Collaborations:** Partnering with beloved children's brands to create special edition products that appeal to both kids and parents. ### Sectors Adopting This - **Apparel and Fashion:** Integrating user-generated content and collaborative design processes to create innovative and interactive fashion collections. - **Toys and Entertainment:** Partnering with popular children's shows and characters to create limited edition products that resonate with young consumers. - **Social Media Marketing:** Leveraging social media platforms to engage a wide audience, generate buzz, and increase brand awareness through interactive contests and collaborations. ## Related on Trend Hunter - [Children-Focused Design Contests](https://www.trendhunter.com/trends/little-artists-design-contest.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Youth Art Campaigns](https://www.trendhunter.com/trends/sun-bum-1.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md) - [Boldly Tonal Patient-Designed Sneakers](https://www.trendhunter.com/trends/2024-doernbecher-freestyle.md) - [TV Show-Inspired Sneakers](https://www.trendhunter.com/trends/squid-game-palermo.md)