# Cult Cartoon Streetwear The Joint PUMA x Minions Collaboration Features Reinterpreted Classics By Mary Van Puymbroeck | Published 2017-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-x-minions-collaboration References: [hypebeast](https://hypebeast.com/2017/6/puma-minions-2017-capsule-collection) & [ca.puma](http://ca.puma.com/en_CA/home) In anticipation for 'Despicable Me 3,' images of the [PUMA](https://www.trendhunter.com/trends/puma-x-gremlins-collection) x Minions collaboration have been released. The collection features reinvented streetwear classics like the PUMA 'Clydes' and 'Disc Blazes.' The [PUMA Clydes](https://www.trendhunter.com/trends/fast-furious-x-puma) are shown in a black suede design with Minion references like goggle heel detailing and a graphic Minions inlay on the toe. The Disc Blazes feature a Minion print lining the inside of the shoe, while both pairs have the cartoon characters' goggle detailing on the tongue. The PUMA x Minions collaboration also includes a few clothing pieces like t-shirts, over-sized crew-neck sweatshirts and military-inspired shirts with the Minion names Kevin, Carl and Stuart printed on the pieces. Many of the pieces are subtle enough that more conservative Minion fans can sport the collection without feeling too flashy or branded. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Cartoon Streetwear:** The collaboration between PUMA and Minions showcases how cartoon characters are being incorporated into the world of streetwear fashion. - **Reinvented Classics:** The PUMA x Minions collaboration demonstrates the trend of reimagining and updating iconic streetwear designs with new and playful elements. - **Character-inspired Details:** The use of Minion-inspired graphics and goggle detailing on footwear and clothing highlights the rising trend of incorporating character-inspired elements into fashion. ### Sectors Adopting This - **Fashion:** The collaboration between PUMA and Minions presents an opportunity for fashion brands to create unique and bold designs by incorporating popular cartoon characters. - **Streetwear:** The PUMA x Minions collaboration showcases the potential for streetwear brands to collaborate with animated franchises and create limited edition collections that appeal to young audiences. - **Merchandising:** The release of the PUMA x Minions collaboration demonstrates the potential for merchandising brands to create innovative and stylish products that combine pop culture icons with everyday fashion. ## Related on Trend Hunter - [Cartoon Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-minions.md) - [Mischievous Animation Clogs](https://www.trendhunter.com/trends/minions-x-crocs-classic-clog.md) - [Cartoon-Branded Snack Products](https://www.trendhunter.com/trends/hippeas-and-minions.md) - [Mismatched Creature Feature Sneakers](https://www.trendhunter.com/trends/puma-x-gremlins-collection.md) - [Cartoon Inspired Sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Cheeky Cartoonish Snack Products](https://www.trendhunter.com/trends/love-corn-x-minions.md) - [Cinematic Sneaker Packs](https://www.trendhunter.com/trends/fast-furious-x-puma.md)