# Gummy Bear-Inspired Sneakers The Puma x Haribo Sneakers Contain Sweet Hidden Details By Laura McQuarrie | Published 2021-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puma-x-haribo References: [designtaxi](https://designtaxi.com/news/414448/PUMA-Haribo-Are-One-Chew-Pair-With-Gummy-Bear-Shoes-That-Have-Surprise-Candy/) & [us.puma](https://us.puma.com/en/us/pd/puma-x-haribo-mens-suede-sneakers/382563.html) In July, the second pair of [Puma x](https://www.trendhunter.com/trends/allpro-nitro) Haribo sneakers will be making their debut and the unique pair of [Puma Suedes](https://www.trendhunter.com/trends/plush-sneaker) is full of details to delight sneakerheads and fans of the candy alike. The pair collaborated last month on a red, white, green and yellow pair of sneakers and these new ones embrace all warm tones of red, orange and yellow. The sneakers feature playful details like a translucent sole that makes it look as though there are gummy bears trapped within the bottom of the shoe. There's also Haribo’s gummy tag branding on the heel of the PUMA x [Haribo Suede](https://www.trendhunter.com/trends/crocs-and-haribo) Sneakers and a Goldbear hangtag attached to the sneaker as an accessory. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 80% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Candy-inspired Fashion:** The trend of merging food and fashion can create new opportunities and revenue streams for both industries. - **Translucent Elements:** The trend of transparent and translucent elements in footwear has been growing, which can be leveraged to create new innovative designs for footwear. - **Collaborations for Nostalgia Marketing:** Collaborating with beloved brands from a consumer’s youth can leverage nostalgia marketing and create goodwill for both brands. ### Where This Applies - **Fashion Retail:** By introducing unique designs that merge food and fashion, retailers can attract new customers and boost sales. - **Footwear Manufacturing:** By embracing the trend of transparent elements in footwear, manufacturers can create innovative designs that appeal to fashion-conscious consumers. - **Food and Beverage:** The trend of nostalgia marketing can be leveraged by food and beverage companies to evoke happy memories and positive emotions, making consumers more likely to purchase their products. ## Related on Trend Hunter - [Gummy Candy-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-haribo.md) - [Treat-Themed Clog Designs](https://www.trendhunter.com/trends/haribo-2.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Fruit-Forward Shareable Gummies](https://www.trendhunter.com/trends/haribo.md) - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Creature-Inspired Basketball Shoes](https://www.trendhunter.com/trends/allpro-nitro.md) - [Peachy Basketball Sneakers](https://www.trendhunter.com/trends/puma-scoot-zeros-georgia-peach.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md)