# Emoji-Covered Sneakers The PUMA X emoji Collab Shares Silhouettes Feature Expressive Icons By Laura McQuarrie | Published 2020-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-x-emoji References: [newswire](https://www.newswire.ca/news-releases/fun-for-all-ages-puma-x-emoji-r--856363688.html) & [about.puma](https://about.puma.com/) To show off the way we communicate today, the [PUMA X](https://www.trendhunter.com/trends/puma-x-et-collection) emoji collaboration was created based on a fun and universal digital language. The collection of footwear, apparel and accessories covers classic PUMA styles with some of the best-known icons to create styles that are youthful and expressive. While the RS-2K X emoji includes a hook and loop piece where detachable emoji icons can be added, the RS-X3 X emoji style includes the same detachable component and a hidden "What's Up?" message. There's also the PUMA X emoji [Tee](https://www.trendhunter.com/trends/ringer-tee) and PUMA X emoji Hoodie, as well as a pair of sweatpants that are adorned with playful emoji icons. Some of the detachable emoji icons that ca be used to customize the sneakers include thunder clouds, thumbs up and swearing faces. Image Credit: emoji Company GmbH ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Customizable Emoji Fashion:** The PUMA X emoji collaboration showcases the trend of customized fashion items that incorporate expressive emoji icons. - **Integration of Digital Language:** The PUMA X emoji collection highlights the growing trend of integrating digital languages and symbols into fashion design. - **Youthful and Expressive Styles:** The PUMA X emoji collaboration taps into the trend of creating fashion styles that are playful, youthful, and exude self-expression. ### Industries Being Reshaped - **Fashion Retail:** The integration of emoji icons in PUMA's collaboration presents an opportunity for fashion retailers to offer unique, personalized and expressive items to customers. - **Apparel Manufacturing:** The customizable feature of adding detachable emoji icons to PUMA sneakers opens up opportunities for apparel manufacturers to explore innovative production techniques and materials. - **Digital Communication:** The PUMA X emoji collaboration signifies the potential for further collaboration between fashion brands and digital communication platforms to create synergistic products that bridge the digital and physical worlds. ## Related on Trend Hunter - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Film-Inspired Sneaker Capsules](https://www.trendhunter.com/trends/et-series.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md) - [Dynamic Collaborative Breathable Shoes](https://www.trendhunter.com/trends/speedcat-sneaker.md) - [Smiley Emblem Collaborative Sneakers](https://www.trendhunter.com/trends/rayssa-leal.md) - [Mismatched Creature Feature Sneakers](https://www.trendhunter.com/trends/puma-x-gremlins-collection.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md)