# Electro DJ Sportswear The Puma x Deadmau5 Collection Brings the Artist into the World of Fashion By Matt Ho | Published 2011-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-x-deadmau5-collection References: [freshnessmag](http://www.freshnessmag.com/2011/07/18/puma-x-deadmau5-collection/) & [puma](http://www.puma.com/) Famed Canadian DJ Deadmau5 is exploring the fashion world by launching the [Puma](https://www.trendhunter.com/trends/puma-5) x Deadmau5 Collection for his fans. The Puma x Deadmau5 Collection brings the world of [electro music and sportswear](https://www.trendhunter.com/trends/pleasures-and-reebok-1) together. First, there's a series of hoodies featuring the DJ's iconic mouse head which will be available in two different designs. Of course, what would [a collaboration with Puma](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf) be without the shoes? There will be a release of one low-top and one high-top which will be available in a variety of colors. Each of the sneakers will feature Deadmau5's grinning mouse logo as its focal design. The Puma x Deadmau 5 Collection is scheduled to be released on August 1st, which will be a treat for fans looking to sport more than just a shirt from the merchandise table. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Electro DJ Fashion:** Opportunity for fashion brands to collaborate with electronic music artists and create unique collections. - **Sportswear Collaboration:** Potential for sports brands to partner with musicians and create limited edition collections that appeal to fans of both industries. - **Iconic Brand Merchandise:** Growing trend of musicians collaborating with well-known brands to create exclusive merchandise that goes beyond traditional music apparel. ### Where This Applies - **Fashion:** Fashion brands have the opportunity to tap into the music industry and create innovative collaborations that cater to fans' fashion and music preferences. - **Sports:** Sports brands can explore partnerships with musicians to create unique sportswear collections that appeal to music lovers and fans of the brand. - **Music:** Musicians can expand their brand presence and revenue streams by partnering with established fashion and sports brands to create merchandise that resonates with their fanbase. ## Related on Trend Hunter - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Striking Motorsport-Inspired Collections](https://www.trendhunter.com/trends/las-vegas-grand-prix.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md) - [Balletcore Motorsport Collections](https://www.trendhunter.com/trends/puma-x-ros.md) - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md)