# Exclusive Valentines-Themed Capsules PUMA's Valentine's Day Collection Embodies Love and Beauty By Amy Duong | Published 2018-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-valentines-day References: [highsnobiety](https://www.highsnobiety.com/p/puma-valentines-day-pack/#slide-5) & [us.puma](http://us.puma.com/en_US/valentines-day) The [PUMA](https://www.trendhunter.com/trends/plush-sneaker) Valentine's Day series is a seasonal and exclusive release from the sportwear brand. The two-piece collection features PUMA's iconic 'Suede Platform Trace' shoes and the 'Lead Cat Slides.' The two silhouettes are crafted in a bold red colorway to express the symbol of love for the upcoming holiday. Both shoes are crafted with a [plush suede material](https://www.trendhunter.com/trends/bodega-x-puma) on the upper, with a rugged tooling at for the midsoles. Some other notable construction of the series are the cleat-detail outsoles and the unique foam bottom on the Lead Cat Slides. The Suede Platform Trace sneaker is priced at $100 USD and the Lead Cat Slide is priced at $40. The PUMA Valentine's Day pack is available in retail locations and online. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Seasonal Exclusive Releases:** Opportunity for brands to create limited-edition collections tied to specific holidays or events. - **Symbolic Colorways:** Potential for brands to incorporate bold colors that represent the theme or symbol of an occasion. - **Unique Material Construction:** Potential for brands to experiment with different materials and construction techniques to create standout products. ### Industries Being Reshaped - **Sportswear:** Emerging opportunities for sportswear brands to tap into the market of holiday-themed apparel and footwear collections. - **Retail:** Potential for retailers to cater to consumer demands for exclusive seasonal releases, driving sales and customer engagement. - **Footwear:** Disruptive innovation opportunities for footwear brands to incorporate unique design elements and materials in holiday-themed products. ## Related on Trend Hunter - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md) - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md) - [Romantic Sneaker Releases](https://www.trendhunter.com/trends/aldo-heartstep.md) - [Valentine's Day-Themed Footwear Campaigns](https://www.trendhunter.com/trends/valentines-lookbook.md) - [Valentines-Inspired Clog Designs](https://www.trendhunter.com/trends/crocs-5.md) - [Romantic Low-Cut Sneakers](https://www.trendhunter.com/trends/valentines-day-1.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md) - [Bold Valentine’s Streetwear](https://www.trendhunter.com/trends/valentines-day-capsule-collection.md)