# Colorblocked Shoe Packaging PUMA Tricks Uses a Bright Box for Limited Edition Kicks By Jamie Danielle Munro | Published 2014-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-tricks References: [lovelypackage](http://lovelypackage.com/puma-tricks/) & [neighbour-uk](http://neighbour-uk.com/) To celebrate the release of the [PUMA](https://www.trendhunter.com/trends/sustainable-shoe-box) Tricks collection, the company sent out a limited edition presentation box featuring the four shoes from the new line. However, instead of going with a straightforward design, the company used a colorblocked pattern of blue and pink to grab people's attention. The boxes were sent out to a few lucky bloggers and writers for their review, who will hopefully be impressed by the effort put into the [packaging design](https://www.trendhunter.com/trends/redesigned-retail-packaging) done by Neighbor. Hopefully none of these will be left on a front doorstep, as they are sure to be spotted and picked up immediately! The box is actually held together by four hidden magnets, so the four compartments can be pulled apart by consumers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Colorblocked Packaging:** Colorful and bold packaging designs that grab people's attention. - **Limited Edition Packaging:** Creating exclusive and special packaging for limited edition products. - **Interactive Packaging:** Packaging designs that encourage consumers to engage with the product. ### Who This Affects Most - **Footwear:** Opportunities for footwear brands to create unique packaging designs for their products. - **Fashion:** Innovative packaging concepts can enhance the overall brand experience in the fashion industry. - **E-commerce:** Exploring interactive packaging designs for e-commerce brands can elevate the unboxing experience for online shoppers. ## Related on Trend Hunter - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Patent Leather Colorblocking Shoes](https://www.trendhunter.com/trends/550-sneaker-pack.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Sneaker-Inspired Phone Cases](https://www.trendhunter.com/trends/the-kick-case.md) - [Sustainable Color-Blocked Sneakers](https://www.trendhunter.com/trends/colville.md) - [Luxurious Spring-Ready Sneakers](https://www.trendhunter.com/trends/box-sneaker.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md)