# Interactive Football Cleat Launches This Puma Tricks Event Launched the Shoe in London By Rebecca Byers | Published 2016-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-tricks-event References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-puma-launches-tricks-range-innovision/brands/article/1392277) [Puma](https://www.trendhunter.com/trends/palermo-campaign) recently launched their new 'Tricks' football cleats at an [immersive multi-sensory event](https://www.trendhunter.com/trends/g-arena) in London. Hosted at the Bargehouse, a four-story warehouse, the event featured a number of Puma ambassadors including iconic French footballer Thierry Henry. The launch for the new 'Tricks' footballs boots was organized and executed by agency Innovision on April 20, 2016 in the London venue. The interactive event featured three "Trick Arenas" where guests could test out the new gear, and were even asked to do a "post-match interview" as they left the pitch. Other football players present for fans to take selfies with included Cesc Fabregas, Radamel Falcao and Lothar Matthaüs. The immersive event is a great way for the brand to generate organic buzz around the [futuristic new cleat design](https://www.trendhunter.com/trends/total-90-iii-1). ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Multi-sensory Product Launches:** Development of immersive multi-sensory events for new product launches to generate buzz surrounding the product design. - **Interactive Product Testing:** Incorporation of interactive elements that allow event attendees to test out product designs before purchasing. - **Celebrity Influencer Marketing:** Partnering with celebrity figures to promote and generate interest in new products among consumer audiences. ### Sectors Adopting This - **Sports Equipment:** Opportunities for sports equipment companies to create immersive events that allow customers to test out new product designs before purchasing. - **Event Management:** Developing expertise in creating multi-sensory events for product launches, particularly for companies within the sports equipment industry. - **Marketing and Advertising:** Using celebrity figures as brand ambassadors to generate organic buzz and interest in new products among targeted consumer audiences. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Iconic Goal-Celebrating Soccer Apparel](https://www.trendhunter.com/trends/manchester-city-soccer-apparel.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Fan-Designed Football Kits](https://www.trendhunter.com/trends/manchester-city-x-puma.md)