# Branded Activewear Smartwatches The PUMA Smartwatch Has a Qualcomm Snapdragon Wear 3100 Chipset By Michael Hemsworth | Published 2019-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puma-smartwatch References: [hiconsumption](https://hiconsumption.com/puma-smartwatch/) & [us.puma](https://us.puma.com/en/us/pd/puma-gen-4-black-smartwatch/929035.html) The [PUMA](https://www.trendhunter.com/trends/puma-inverse) smartwatch is the brands first foray into the wearables market that targets active users with a number of athletic functionalities to keep them in charge of their training and workouts. Powered by a [Qualcomm](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3) Snapdragon Wear 3100 processor, the device will deliver exceptional fitness tracking thanks to [Google](https://www.trendhunter.com/trends/google-pixel-watch-2) Fit capabilities. The water-resistant device can handle light interactions with water, while the built-in heart rate monitor and GPS keep athletes supported when fitting in a training session outdoors. Wearers can intuitively access the Google Assistant voice assistant without the need for their smartphone to easily handle a variety of digital tasks. The PUMA smartwatch is available now for purchase directly from the brand at a cost of $275, which makes it a frontrunner competitor to pricier alternatives on the market. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 71% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Athletic Wearable Technology:** There is an opportunity for disruptive innovation in the athletic wearable technology market as more brands introduce smartwatches with advanced fitness tracking capabilities. - **Google Fit Integration:** The integration of Google Fit capabilities in smartwatches presents a disruptive opportunity for the fitness tracking industry, allowing users to easily track and monitor their workouts. - **Voice Assistant Integration:** With the integration of voice assistant technology in smartwatches, there is a disruptive potential for new ways of interacting with digital tasks and services while on the go. ### Sectors Adopting This - **Wearable Technology:** The PUMA smartwatch and other branded activewear smartwatches show potential for disruptive innovation in the wearable technology industry. - **Fitness Tracking:** The advanced fitness tracking capabilities of smartwatches like the PUMA smartwatch present an opportunity for disruptive innovation in the fitness tracking industry. - **Smartwatch Market:** The introduction of competitively priced smartwatches like the PUMA smartwatch brings disruptive potential to the smartwatch market, challenging pricier alternatives. ## Related on Trend Hunter - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Opulent Workout-Tracking Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-2-pro.md) - [AI-Enabled Fitness Watches](https://www.trendhunter.com/trends/amazfit-cheetah.md) - [Accessible Athletic Smartwatches](https://www.trendhunter.com/trends/amazfit-bip-6.md) - [In-House Processor Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-s4.md) - [Feature-Packed Smartwatches](https://www.trendhunter.com/trends/galaxy-watch-ultra.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md)