# Puma Re-Bike Contest $200 To Reflect Magazine Personalities By cosio55 | Published 2007-09-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/puma-re-bike-contest References: [puma](http://www.puma.com/pindex.jsp?i=hotspot_e&p=67584044&) [Puma](https://www.trendhunter.com/trends/pampuma-bioverse), the famous sportswear company, is ready to jump aboard the green wagon! They've set up a contest to build [recycled bike](https://www.trendhunter.com/trends/objects-from-frames). The challenge? Magazine companies are given $200 to spend on bikes which are to reflect their particular magazine's personality. The bicycles will be on display during the [Bicycle Film Festival](https://www.trendhunter.com/trends/david-carson). At the end of the tour they will be auctioned off, the profits of which will go directly to different US and Canadian bike charities. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Recycled Transportation:** Brands can invest in repurposing materials to create eco-friendly forms of transportation that speaks to their corporate personality. - **Magazine Sponsorship:** Magazine companies can benefit from partnerships with sportswear brands in order to increase their brand recognition and reach. - **Charitable Auctions:** Sportswear companies can leverage charity auctions as a means of engaging their customer base in philanthropic efforts and brand promotion. ### Where This Applies - **Sportswear:** Within the sportswear industry, there is an opportunity to invest in green initiatives and further promote an active lifestyle. - **Magazine Publishing:** Magazines can leverage sponsorships with sportswear companies as an additional revenue stream and means of promoting their brand. - **Charitable Organizations:** Charities benefiting from the auctioned bicycles can further develop partnerships with sportswear companies as a means of fundraising and increasing awareness for their cause. ## Related on Trend Hunter - [Cutting-Edge Bike Giveaways](https://www.trendhunter.com/trends/prodigy-xc.md) - [Recycled Coffee Pod-Made Bicycles](https://www.trendhunter.com/trends/recycle.md) - [Artist-Envisioned Electric Bikes](https://www.trendhunter.com/trends/artist-collaboration-series.md) - [Pride-Celebrating Bike Collections](https://www.trendhunter.com/trends/pride-artist-series.md) - [Nightsky-Inspired Tonal Bicycles](https://www.trendhunter.com/trends/project-one.md) - [Apparel Brand Industry Expansions](https://www.trendhunter.com/trends/reebok-e-bike.md) - [Street-Informed Collaborative E-Bikes](https://www.trendhunter.com/trends/zx-bike.md) - [Recycled Coffee eBikes](https://www.trendhunter.com/trends/miloo-xplorer.md) - [Recycled Plastic Waste Bicycles](https://www.trendhunter.com/trends/igusbike.md)