# Racing Apparel Autos The Puma Race Car is Entirely Made Out of Clothing By Katherinev123 | Published 2009-10-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/puma-race-car References: [stylelist](http://www.stylelist.com/blog/2009/10/05/puma-builds-race-car-out-of-clothes/) & [telegraph](http://www.telegraph.co.uk/news/newstopics/howaboutthat/6258218/Car-made-of-40000-designer-clothing.html) The [Puma](https://www.trendhunter.com/trends/cao-fei-art-car) race car is a car you can’t sit in, touch or drive because it is made out of clothes—1,682 T-shirts, 88 pairs of jeans, 64 pairs of shoes and 31 belts, to be exact. All together, the apparel used in the 14-foot Puma race car cost almost $64,000 USD, while the construction took five hours and eight employees. Modeled after the Formula One driver Kimi Raikkonen’s race car which is a [Ferrari](https://www.trendhunter.com/trends/f1-team-kit) (as Puma is the Ferrari team’s official clothing sponsor), the Puma race car is displayed at the Puma Carnaby Street shop in London. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 28% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Disruptive innovation opportunity: Develop eco-friendly and recyclable racing apparel made from sustainable materials. - **Brand Collaborations:** Disruptive innovation opportunity: Partner with automotive companies to create race cars made from branded clothing, creating a unique marketing experience. - **Artistic Design:** Disruptive innovation opportunity: Explore the intersection of art and automotive by designing race cars using unconventional materials and techniques. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Merge fashion and technology to create innovative apparel for the racing industry. - **Automotive:** Disruptive innovation opportunity: Incorporate sustainable and unconventional materials into car design, focusing on eco-friendly and artistic racing experiences. - **Marketing:** Disruptive innovation opportunity: Develop experiential marketing campaigns that leverage creative uses of branded apparel and race cars. ## Related on Trend Hunter - [Sporty Striking Racing Kits](https://www.trendhunter.com/trends/f1-team-kit.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [Racing Style Sneakers](https://www.trendhunter.com/trends/speedcat-plus.md) - [Motorport Style Capsules](https://www.trendhunter.com/trends/20-years-of-red.md) - [Rugged Desert-Inspired Capsules](https://www.trendhunter.com/trends/puma-x-ferrari.md) - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Cinematic Sneaker Packs](https://www.trendhunter.com/trends/fast-furious-x-puma.md) - [Retro Racecar-Inspired Shoes](https://www.trendhunter.com/trends/porsche-911-gt1.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md)