# Street-Ready Motorsport Apparel PUMA Motorsport is Assisted by Upscale Vandal aka Michael Camargo By Amy Duong | Published 2019-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puma-motorsport References: [highsnobiety](https://www.highsnobiety.com/p/puma-motorsport-upscale-vandal/) & [about.puma](https://about.puma.com/en/this-is-puma/our-sports/motorsports) [PUMA](https://www.trendhunter.com/trends/20-years-of-red) draws in the help of style connoisseur Michael Camargo, also recognized as Upscale Vandal to help in creating the new 'PUMA Motorsport' offerings. It aims to tell a visual dialogue of motorsport by finding the perfect merge of [modern racing culture meeting streetwear](https://www.trendhunter.com/trends/assc-and-goodyear). The sportswear label has a [strong racing history](https://www.trendhunter.com/trends/puma-x-ferrari) and recognizes that it has a following that is knowledgable when it comes to streetwear culture, thus transpiring the goal to merge both concepts. Carmago explains, “there’s nothing more aspirational than driving around your city in a luxury car and a new outfit. Everyone can relate to that feeling and that’s what I wanted to express.” The new capsule features accessories and apparel, featuring fanny packs, jackets, sports bras, anoraks, and more. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear-motorsport Fusion:** The trend of blending streetwear fashion with motorsport-inspired designs presents an opportunity for brands to capture the attention of style-conscious consumers. - **Collaborative Design Partnerships:** The rise of collaborations between style connoisseurs and sportswear brands in the creation of motorsport-inspired apparel offers a disruptive innovation opportunity to create unique, limited-edition products. - **Luxury Car-inspired Fashion:** The trend of incorporating luxury car aesthetics and motifs into apparel allows fashion brands to tap into the aspirational desires of consumers who associate prestige and style with driving high-end vehicles. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore partnerships with motorsport-inspired brands to create exclusive collections that combine streetwear and racing culture, appealing to fashion-forward consumers. - **Sportswear Manufacturing:** Sportswear manufacturers can leverage the trend of street-ready motorsport apparel to enhance their product offerings and capitalize on the growing popularity of motorsport-inspired fashion. - **Luxury Automotive:** Luxury automotive companies can collaborate with fashion brands to create co-branded apparel collections that align with their brand image, targeting affluent individuals who seek to express their affinity for luxury cars through fashion. ## Related on Trend Hunter - [Motorport Style Capsules](https://www.trendhunter.com/trends/20-years-of-red.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md) - [Racing-Inspired Streetwear](https://www.trendhunter.com/trends/assc-and-goodyear.md) - [High-Performance Racewear Collections](https://www.trendhunter.com/trends/mercedesamg-petronas-f1.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md)