# Sporty Elegant Shoe Collaborations A Partnership with Randomevent Reinvents Four PUMA Models By Kalin Ned | Published 2020-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/puma-models References: [hypebeast](https://hypebeast.com/2019/12/randomevent-puma-cell-alien-alteration-ralph-sampson-lo-deva-release-date) & [us.puma](https://us.puma.com/en/us/launch-calendar) The CELL. [Alien](https://www.trendhunter.com/trends/alien-romulus-reebok-bb-4000-ii-mid-shoes), the Alteration, the Deva, and the [Ralph](https://www.trendhunter.com/trends/ralph-lauren-preppy-bear-watch) Sampson Lo are the four PUMA models that are selected for an aesthetic overhaul for an impending collaboration between the footwear giant and [Randomevent](https://www.trendhunter.com/trends/sweetness-of-kin) which is a Chinese streetwear brand. The new silhouettes prove to eloquently combine elegant urban aesthetics with a sporty feel. The partnership is said to successfully display the “playful-yet-practical ethos” of the brands. Sneakerheads will definitely want to check out the reinvented PUMA models. The CELL. Alien is singled out as “the centerpiece of the offerings.” It boasts a strategically stylish combination of sail mesh and suede. A noticeable detail is the text hit that repeats ‘Make Things Worse But Cool’ over and over again, adding somewhat of a mysterious connotation to the silhouette. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 79% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Streetwear X Sportswear Collaborations:** Businesses in the fashion industry could explore partnerships between streetwear and sportswear brands to create unique, trendy products that appeal to a wider consumer base. - **Incorporating Text Details:** Integrating text and messaging into fashion designs could be an innovative way to add depth and intrigue to the final product. - **Sporty Elegance Aesthetic:** The fusion of sporty and elegant design elements in fashion could inspire innovative new styles that appeal to a wide range of consumers. ### Where This Applies - **Fashion:** This trend could have a significant impact on the fashion industry, particularly on brands focused on streetwear and sportswear. - **Footwear:** Collaborations like this one between PUMA and Randomevent could inspire new designs in the footwear industry that appeal to a younger, fashion-savvy consumer base. - **Streetwear:** As streetwear continues to grow as a fashion trend, businesses in this industry could explore partnerships with sportswear brands to create unique products that appeal to a wider consumer base. ## Related on Trend Hunter - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Fashion-Forward Hybrid Sneakers](https://www.trendhunter.com/trends/coperni-x-puma.md) - [Minimalist Sneaker Collaborations](https://www.trendhunter.com/trends/king-avanti.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Minimally Designed Collab Sneakers](https://www.trendhunter.com/trends/puma-gv.md) - [Futuristic Street Sneakers](https://www.trendhunter.com/trends/mostro-cage.md)